Saturday, July 31st, 2010


Serious about search? Our clients are.

About Us


WebFuel is an Ottawa Search Engine Optimization Agency that improves our client's visibility in Search and Social Media. Our key services include Organic Search, Paid Search and Social Media Marketing. We offer ethical strategies, implement best practices with a focus on measurable conversions to empower businesses on the web. WebFuel specializes in Canadian Search.

We are a member of Search Engine Marketing Professional Organization (SEMPO), Search Engine Watch (SEW) and the Web Analytics Association (WAA). WebFuel is an Ottawa-based business that has proudly served clients since 2004.

Contact WebFuel to learn more about our services or to request a free initial one hour consultation.


Why is Search Engine Visibility Important?


Search engines are the primary method that web searchers use to find information on the Internet. According to Search Engine Watch, 95 percent of the worldwide Internet audience uses search – and this figure is expected to grow.
So… why is this important?

People search - and they are not random site visitors. They are using a search engine to find specific products or services. Based on their keywords and phrases an engine supplies them with relevant search results. Not appearing on a Search Engine Results Page (SERP), or ranking low, is a missed golden opportunity to getting found by a targeted web audience. And… what happens when they don’t find your business? They will find your competition.

Improving your visibility in search ranking, in organic and/or paid listings, can empower your business on the web – and provide an excellent return on investment (ROI).

What is your findability ranking?


Organic Search


Optimizing your website for crawlability, and content with keywords, plus building quality inbound links is essential to getting found in a search. This is the organic or natural method to improving site visibility. The process of Search Engine Optimization (SEO) is the art and science of improving search results by implementing strategies that work with the major search engines as well as removing obstacles that harm positive results.
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Paid Search


Marketing your website via search advertising is a targeted way to getting found in a search. This is the paid method to improving site visibility. The process of paid search marketing (also known as Search Engine Marketing) is the art and science of investing in strategies such as Pay-Per-Click (PPC) Campaigns and Paid Inclusion to quickly improve results in search engine ranking as well as overcoming negative natural search results.
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