What is Search Engine Marketing?
Search Engine Marketing (also known as SEM) is a general term that encompasses the entire field of search visibility. It is a form of Internet marketing focused on improving website ranking in search engine result pages (SERPs).
Common search engine marketing strategies include:
Search engine optimization (SEO) focuses on unpaid organic search listings. SEM also includes paid search engine advertising (Pay-Per-Click or PPC), paid placement and paid inclusion.
Are you getting found in a search?
