About Helen
Here are my most recent posts
WebFuel welcomes back James Katz, Ottawa Lawyer with BrazeauSeller LLP., as our guest blogger. This is his fourth blog post in a regular series related to legal search issues in Canada. WebFuel blogs about AdWords, one of our core services, but this topic is related to trademarks from a legal perspective. Guest Post by: James [...]
At WebFuel, we like to celebrate milestones. And… here is a BIG one! This is our 200th blog post. Our official blog launch was on November 26, 2007 and our first post was titled: Blogging, Eh?. We actually got a chuckle out of reading it again (you might also). What was really interesting to us [...]
Google Sitelinks are not new. The Search Engine began experimenting with them back in 2005 – and started rolling out organic sitelinks officially the following year. Sitelinks are an option in paid search as well. Google AdWords sitelinks follow the same basic format. And… all the sitelinks, of course, appear in a Google search result [...]
Here at WebFuel, we love inviting guest bloggers. Why? Because they can provide great insights about Canadian Search Issues from a different perspective. This week we welcome back Ottawa lawyer James Katz. In the past, James has blogged for WebFuel about Domain Name Disputes related to the .CA Domains and legal disputes in Canada. This [...]
SEO stands for “Search Engine Optimization”. The acronym “SEOs” can also refer to “Search Engine Optimizers”. These are consultants (like myself), who perform optimization projects for their clients, or in-house SEOs that work as an employee for a business. SEO is not new. It began in the mid 1990s. Today SEO is hot – and [...]
Google rolled out many (too many) new Search features and algorithm changes in 2011. It’s been quite the year – especially for those of us that work in Search. Google turned 13 this year, and in our opinion, the search engine displayed some teenage behaviours (ugh!). While there were many new challenges in the SEO industry, Google [...]
It is with a bittersweet mix of sadness for us, and genuine excitement for him that we are bidding adieu to Jason Faber today. Although it seems like only yesterday that Jason Faber joined WebFuel as our Social Media Strategist, it has been over three and a half years! Where does the time go? Jason [...]
In the spirit of Halloween, we’ve compiled a few chilling tales that we have seen over the past several years as a SEO agency. Usually we blog about SEO myths and scams, but this time we decided to share with you real horror stories we have uncovered for our Canadian clients or those targeting the [...]
According to Google, location-based searches and the use of geo-targeted keywords are on the increase. Currently one out of five searches on Google is related to a user’s location. Google’s local services have gained more visibility in the SERPs over the past year. We predict that the importance of Local Search will continue to rise [...]
Matt Cutts, Google’s head of web spam fighting team, has publicly stated that Google does not consider Search Engine Optimization (SEO) to be spam. According to Matt, there are plenty of good SEOs out there (also known as White Hat SEO). He explains that Search Engine Optimization basically means trying to make sure that “your [...]
