Google Analytics, Eh?
This is the first in a series of posts covering what data to analyze in Google Analytics if you are targeting the Canadian marketplace, starting with Map Overlay.

Every year I attend Search Engine Strategies in Toronto. While this is a global conference, SES Toronto tends to focus more on the Canadian landscape when it comes to SEO, PPC and Internet Marketing. And while there are many similarities between the two countries, when it comes to Search Engine Optimization, it is same, same but different!

There is no denying that Search Engine Optimization (commonly known as SEO) is hot! Ranking high in the SERPs (Search Engine Results Pages) will give your business greater visibility on the web. And… there is also no doubt that people Search. Long gone are the days where you let your fingers do the walking.

WebFuel has responded to the industry trends and our clients demands and we’ve hired a Social Media Strategist.

Search. A simple word but one that involves a concentrated and dedicated approach. One that we at WebFuel know all about. We are dedicated to staying on top of the latest search trends, shifts, and tremors. We do this for you so that you can go about doing what you do best – running your business.

Inviting Ottawa business women (owners and consultants) that work in the Internet Industry – or rely on the Internet to be successful. Come and meet like-minded women & businesses. Learn what they do (profile your business) – and share work strategies over a coffee. This [...]

One of the first pieces of data most website owners look at is their website’s Visitors (how many people come to a website) & then their Bounce Rate.

One of the awesome things about the current set of web analytics applications is that they allow you to measure most any activity on your website. This can be a double-edged sword as most website owners don’t really understand the value of the data they have harvested, nor do they understand the limitless opportunities this information provides them and (more importantly) their business.

You hired a hot young web designer to rebuild your website and give your company a whiz-bang Internet presence. The site has it all – links galore, a flashy logo, is search engine friendly, it even has a blog section. But nothing has changed – sales, leads, marketing numbers, etc. are still the same as before.

There are a plethora of Website Analytics tools available to choose from! Some are free and others will cost you money. The decision of which tool to use is yours and yours alone. We use Google Analytics as our primary data gathering and analysis tool. But that is us (The fact that it is free is secondary.). You may choose another platform.