SEO stands for “Search Engine Optimization”. The acronym “SEOs” can also refer to “Search Engine Optimizers”. These are consultants (like myself), who perform optimization projects for their clients, or in-house SEOs that work as an employee for a business. SEO is not new. It began in the mid 1990s. Today SEO is hot – and [...]
Google rolled out many (too many) new Search features and algorithm changes in 2011. It’s been quite the year – especially for those of us that work in Search. Google turned 13 this year, and in our opinion, the search engine displayed some teenage behaviours (ugh!). While there were many new challenges in the SEO industry, Google [...]
It is with a bittersweet mix of sadness for us, and genuine excitement for him that we are bidding adieu to Jason Faber today. Although it seems like only yesterday that Jason Faber joined WebFuel as our Social Media Strategist, it has been over three and a half years! Where does the time go? Jason [...]
In the spirit of Halloween, we’ve compiled a few chilling tales that we have seen over the past several years as a SEO agency. Usually we blog about SEO myths and scams, but this time we decided to share with you real horror stories we have uncovered for our Canadian clients or those targeting the [...]
According to Google, location-based searches and the use of geo-targeted keywords are on the increase. Currently one out of five searches on Google is related to a user’s location. Google’s local services have gained more visibility in the SERPs over the past year. We predict that the importance of Local Search will continue to rise [...]
Matt Cutts, Google’s head of web spam fighting team, has publicly stated that Google does not consider Search Engine Optimization (SEO) to be spam. According to Matt, there are plenty of good SEOs out there (also known as White Hat SEO). He explains that Search Engine Optimization basically means trying to make sure that “your [...]
WebFuel, in partnership with McGill Buckley, is thrilled to announce an upcoming SEMPO Canada Google Event in Ottawa. We are inviting all professionals in the marketing industry, as well as digital professionals – and anyone interested in Search, Mobile and Canadian trends to attend this amazing event. SEMPO Canada / SEMPO Ottawa Meetup Date: Thursday, [...]
Last week Google launched an update to sitelinks in Canada. These changes have been rolled out in a Google Canada English Search but not yet in the French language version. And… it is important to point out that the expansion of sitelinks can be viewed using the latest web browsers such as Chrome, Firefox or [...]
The World Wide Web just turned 20! On August 6, 1991, the first website went live to the public. Today it is hard to imagine life without the Internet. Google and “Searching” has become, for most Canadians, part of our daily lives. However, still not completely understood is the Search Engine Results Page (also known [...]
If you care about Search and Search Engines, your website should be designed with this in mind. The layout of the site architecture (often referred to as Information Architecture), is key from a SEO perspective. It is a crucial component in achieving high organic Search Engine Optimization rankings. And… this process should be ideally addressed [...]
