Does Technical SEO Matter? Yes it does!
Technical SEO has received lots of press lately. Columnist Clayburn Griffin argued that while technical SEO can make your site more attractive to search engines, it can only go so far. Whereas Patrick Hathaway argues that technical SEO is much more than a "nice to...
What is an SEO Audit? [Updated for 2017]
An SEO Audit is the analysis of your website based on factors that are important to the search engines in terms of organic search results. It dives into the technical infrastructure, on-page and off-page elements to in order to determine issues, opportunities, and...
Using Google Analytics to Measure How Much of a Web Page Gets Viewed
As the title of this post implies, I am about to tell you why you want to know how much of a web page gets viewed. Not to be confused with if a webpage gets viewed. Those are Sessions. What I am talking about is much more granular. Okay, let’s be honest, I am anal....
Why SEO Fails. Seven Facts.
Updated June 27, 2016. When you have been in the industry as long as I have, you start to see situations where SEO initiatives fail. Most of my work is performing unbiased SEO audits - and determining what issues the client is facing that may have caused poor results...
WebFuel Hosts Ottawa Search & Digital Marketing Meetup: What do the new gTLDs mean for digital strategy?
WebFuel is inviting all professionals involved or interested in Digital Strategy, Web Marketing, or Search in the Ottawa area to learn more about advancing their digital strategy. Search & Digital Marketing Meetup 2014 It's Digital. It's Educational. It's...
WebFuel: What We Believe In [Updated 2017]
The search industry has seen many changes over the past decade. Some good. Some not so good. Recently the Search Engine Marketing Professionals Organization (SEMPO) proposed an industry Code of Ethics. Sounds good – right? Not really, as it simply won’t be effective....
IABC Ottawa PD Event Recap: SEO for Non-Techies 2014 Canadian Version
Republished with permission from IABC Ottawa. Written by Brittany Skinner. In Canada we don’t all live in igloos, but we have an abundance of snow; we don’t ride moose to work, but have magnificent wildlife; and we aren’t merely an extension of the United States, but...
Seven SEO Myths in 2014 That Just Won’t Die. Scary!
Search Engine Optimization has evolved over the past decade -- more than any other marketing medium. Searches for SEO tactics that are outdated (or simply not best practices) still sit in the Search Engines indexes. Add to the mix, Google’s recent algorithm updates...
10 Things I learned While Teaching Google Analytics
Contrary to popular opinion, just because you teach a topic, doesn't mean you cannot learn something along the way. I have been helping clients learn all about the wonders and usefulness of Google Analytics for quite some time now. And during that time I picked up a...
Ottawa Search & Digital Marketing Meetup: The Characteristics of Organizations with High “Digital IQs” – Recap
Last night marked another great session (our 15th!) of the Ottawa Search & Digital Marketing Meetup Group - which was held at the Code Factory. We had a great turnout (+30 peeps) of Ottawa area search & digital marketing professionals. As has become the norm,...
WebFuel Turns 10: Celebrating Ten Years of Growth
Ten years ago, I founded WebFuel after having a lengthy discussion with my future business partner about my belief that Search mattered, and would continue to grow. At that time, there were many websites built in Canada without any consideration for Search Engines....
WebFuel Hosts Ottawa Search & Digital Marketing Meetup: The Characteristics of Organizations with High “Digital IQs”
WebFuel is inviting all professionals involved or interested in Digital Strategy, Web Marketing, or Search in the Ottawa area to learn more about advancing your digital business strategy. Search & Digital Marketing Meetup 2014 It's Digital. It's Educational. It's...