SEO stands for “Search Engine Optimization”. The acronym “SEOs” can also refer to “Search Engine Optimizers”. These are consultants (like myself), who perform optimization projects for their clients, or in-house SEOs that work as an employee for a business. SEO is not new. It began in the mid 1990s. Today SEO is hot – and [...]
Google rolled out many (too many) new Search features and algorithm changes in 2011. It’s been quite the year – especially for those of us that work in Search. Google turned 13 this year, and in our opinion, the search engine displayed some teenage behaviours (ugh!). While there were many new challenges in the SEO industry, Google [...]
Giving Back Month During Giving Back Month the folks at WebFuel have decided to use our Social Media for Social Good. We believe that Social Media is an incredible tool that can be used the change the world around us. It can help share a story. Increase awareness about an initiative. Influence the community around you. Raise [...]
Giving Back Month During Giving Back Month the folks at WebFuel have decided to use our Social Media for Social Good. We believe that Social Media is an incredible tool that can be used the change the world around us. It can help share a story. Increase awareness about an initiative. Influence the community around [...]
It is with a bittersweet mix of sadness for us, and genuine excitement for him that we are bidding adieu to Jason Faber today. Although it seems like only yesterday that Jason Faber joined WebFuel as our Social Media Strategist, it has been over three and a half years! Where does the time go? Jason [...]
Today is December 1st – you know what that means? Well a few things. First of all, “Moustache Season” is officially over. This year’s Movember was wildly successful, raising well over $36 million in Canada alone. And now, most of those Mo Bro’s you’ve seen on the streets over the past month growing hair on [...]
The Art of Sales Toronto is a one day conference geared at entrepreneurs and marketing professionals featuring five best selling authors and visionaries who share their creative thoughts, ideas, tactics and lessons based on todays most pressing marketing and sales issues. In the past I have attended The Art of Marketing in Montreal and in Toronto, two [...]
Here at WebFuel, we love inviting guest bloggers. Why? Because they bring fresh ideas to the table, while providing great insights from their specific area of expertise. This week we welcome back Ottawa lawyer James Katz. In the past James has blogged for WebFuel about Domain Name Dispute Resolution Set to Change for dot-Ca Domains. This week [...]
In the spirit of Halloween, we’ve compiled a few chilling tales that we have seen over the past several years as a SEO agency. Usually we blog about SEO myths and scams, but this time we decided to share with you real horror stories we have uncovered for our Canadian clients or those targeting the [...]
According to Google, location-based searches and the use of geo-targeted keywords are on the increase. Currently one out of five searches on Google is related to a user’s location. Google’s local services have gained more visibility in the SERPs over the past year. We predict that the importance of Local Search will continue to rise [...]






