It’s a New Year! What a great time to take a fresh look at your SEO strategies. While Search Engine Optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the strategies outlined in our checklist, you will be well on your way to improving your website’s visibility in the search engines.

Our blog is officially two years old! To celebrate, we have decided to occasionally invite guest bloggers to share their perspective on our industry. We’re happy to announce that our first guest blogger is Jill Whalen. I had the opportunity to meet her two years ago at SES Toronto. Jill’s expertise is in organic search. And… if I ever get to Boston, paying her a visit will be at the top of my list!

If you are wondering if Google Analytics can be beneficial for search engine optimization, the answer is “yes”. Google Analytics (GA) is a web-based metrics tool offered by Google. It provides important SEO data – that can be used to optimize your site for search. And… there is no charge for this web analytics software.

As a qualified teaching professional, I have a strong belief in education and ongoing learning. This is a lofty target when it comes to the Search Industry. It’s like drinking from a firehose. Without a strong focus, you will get the water; but not necessarily the stream you are after.

If you are just starting out with Google Analytics, the new terminology can be overwhelming and often confusing. Understanding the terms used is essential before you can begin to analyze your site’s data. A good place to start, of course, is with the more popular and important terms.

WebFuel is pleased to announce that we now offer Google Analytics training in Ottawa and the surrounding areas.

It’s a New Year! What a great time to take a fresh look at your SEO strategies. While search engine optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the strategies outlined in the checklist, you will be well on your way to improving your website’s visibility in the search engines.

Web analytics software, such a Google Analytics, tracks the number of unique visitors to your website. In other words, each visitor is counted only once. This data is determined by using cookies. It also provides a breakdown showing you how many are first time visitors vs the number of returnees over a specified period of time.

Web analytics is the technology approach to capturing and collecting web traffic data. The primary focus of this type of analytics is to analyze the behavior of website visitors. This analysis can be used to improve a website or an Internet marketing campaign.

Many websites have web traffic analytics software embedded into the site code so that site owners can learn about their web visitors. Even those sites that were not built with this software are now having this installed. Why? You cannot measure what you do not monitor.