Google has everything – amazing search capabilities, Gmail, Google Maps, Google Earth, Picasa, YouTube, etc. But there is one major area online where they have been absent – until now. With the launch of Google Buzz in early February, Google has now officially entered the Social Networking market – Facebook beware!

Duplicate content is alive and well on the Web! And here’s why you as a website owner should care.

It’s a New Year! What a great time to take a fresh look at your SEO strategies. While Search Engine Optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the strategies outlined in our checklist, you will be well on your way to improving your website’s visibility in the search engines.

Archived; click post to view. Excerpt: As 2009 comes to a close, we would like to continue our annual tradition of identifying the top five SEO myths of the year. For those of you who are new to search engine optimization (SEO), it can be a complicated field to understand. Unfortunately, it is often also [...]

If you are wondering if Google Analytics can be beneficial for search engine optimization, the answer is “yes”. Google Analytics (GA) is a web-based metrics tool offered by Google. It provides important SEO data – that can be used to optimize your site for search. And… there is no charge for this web analytics software.

As a qualified teaching professional, I have a strong belief in education and ongoing learning. This is a lofty target when it comes to the Search Industry. It’s like drinking from a firehose. Without a strong focus, you will get the water; but not necessarily the stream you are after.

If you are wondering if who you host with can affect your search engine rankings, the short answer is “yes”. Web hosting solutions are often too quickly chosen – and then forgotten. And… hosting is the foundation of your success on the web.

It is likely common knowledge that if you want to improve your rankings in Search, it all begins with keywords. A good strategic Search Engine Optimization and Marketing Plan starts with keyword research and analysis. On the organic side of search, these keywords are integrated into your website. This include SEO coding (what search engines can view rather than web visitors) as well as with the content of your web pages (viewed by both).

If you are just starting out with Google Analytics, the new terminology can be overwhelming and often confusing. Understanding the terms used is essential before you can begin to analyze your site’s data. A good place to start, of course, is with the more popular and important terms.

As a SEO professional, one can easily assume that people understand things you consider to be “basic”. I recently had an epiphany (nothing earth shattering). The majority of people interviewed by Google did not understand the difference between a Search Engine and a Browser. Agh! How could that be?