You must be wondering why I would write a blog post about SEO and 404 Error pages. Read on and learn why.

The great thing about guest bloggers is sometimes they say exactly what you would have blogged about but they do such a good job – why bother? Enter Jill Whalen. She blogs about organic SEO – and is my favourite blogger on this topic. This is not just because she is very knowledgeable but Jill can make it SEO so clear – anyone can actually understand it. While she is American, this post holds true for the Canadian search landscape as well.

Duplicate content is alive and well on the Web! And here’s why you as a website owner should care.

The Search Industry has so many acronyms and terms that those new to search often find it extremely confusing. Add to this that the fact that SEM and SEO are often used interchangeably. Clarity is sometimes difficult.

It’s a New Year! What a great time to take a fresh look at your SEO strategies. While Search Engine Optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the strategies outlined in our checklist, you will be well on your way to improving your website’s visibility in the search engines.

Archived; click post to view. Excerpt: As 2009 comes to a close, we would like to continue our annual tradition of identifying the top five SEO myths of the year. For those of you who are new to search engine optimization (SEO), it can be a complicated field to understand. Unfortunately, it is often also [...]

Our blog is officially two years old! To celebrate, we have decided to occasionally invite guest bloggers to share their perspective on our industry. We’re happy to announce that our first guest blogger is Jill Whalen. I had the opportunity to meet her two years ago at SES Toronto. Jill’s expertise is in organic search. And… if I ever get to Boston, paying her a visit will be at the top of my list!

If you are wondering if Google Analytics can be beneficial for search engine optimization, the answer is “yes”. Google Analytics (GA) is a web-based metrics tool offered by Google. It provides important SEO data – that can be used to optimize your site for search. And… there is no charge for this web analytics software.

There are two approaches to search engine optimization (SEO): White hat vs. Black hat. White hats (similar to the good guys in the movies) adhere to the search engine’s Webmaster guidelines, and are not in the business of attempting to trick them.

If you are somewhat familiar with search engine optimization, you may have heard the term “Black Hat”. Good topic for Halloween – no doubt. Black Hat is the name assigned to a search engine optimizer that practices unethical techniques to boost a client’s rankings in search engine results.