Every year I attend Search Engine Strategies in Toronto. While this is a global conference, SES Toronto tends to focus more on the Canadian landscape when it comes to SEO, PPC and Internet Marketing. And while there are many similarities between the two countries, when it comes to Search Engine Optimization, it is same, same but different!

There is no denying that Search Engine Optimization (commonly known as SEO) is hot! Ranking high in the SERPs (Search Engine Results Pages) will give your business greater visibility on the web. And… there is also no doubt that people Search. Long gone are the days where you let your fingers do the walking.

Search. A simple word but one that involves a concentrated and dedicated approach. One that we at WebFuel know all about. We are dedicated to staying on top of the latest search trends, shifts, and tremors. We do this for you so that you can go about doing what you do best – running your business.

Archived; click post to view. Excerpt: Inviting Ottawa business women (owners and consultants) that work in the Internet Industry – or rely on the Internet to be successful. Come and meet like-minded women & businesses. Learn what they do (profile your business) – and share work strategies [...]

Inviting Ottawa business women (owners and consultants) that work in the Internet Industry – or rely on the Internet to be successful. Come and meet like-minded women & businesses. Learn what they do (profile your business) – and share work strategies over a coffee. This event is being hosted by WebFuel.

You must be wondering why I would write a blog post about SEO and 404 Error pages. Read on and learn why.

The great thing about guest bloggers is sometimes they say exactly what you would have blogged about but they do such a good job – why bother? Enter Jill Whalen. She blogs about organic SEO – and is my favourite blogger on this topic. This is not just because she is very knowledgeable but Jill can make it SEO so clear – anyone can actually understand it. While she is American, this post holds true for the Canadian search landscape as well.

Duplicate content is alive and well on the Web! And here’s why you as a website owner should care.

The Search Industry has so many acronyms and terms that those new to search often find it extremely confusing. Add to this that the fact that SEM and SEO are often used interchangeably. Clarity is sometimes difficult.

It’s a New Year! What a great time to take a fresh look at your SEO strategies. While Search Engine Optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the strategies outlined in our checklist, you will be well on your way to improving your website’s visibility in the search engines.