The great thing about guest bloggers is sometimes they say exactly what you would have blogged about but they do such a good job – why bother? Enter Jill Whalen. She blogs about organic SEO – and is my favourite blogger on this topic. This is not just because she is very knowledgeable but Jill can make it SEO so clear – anyone can actually understand it. While she is American, this post holds true for the Canadian search landscape as well.

It’s a New Year! What a great time to take a fresh look at your SEO strategies. While Search Engine Optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the strategies outlined in our checklist, you will be well on your way to improving your website’s visibility in the search engines.

Archived; click post to view. Excerpt: As 2009 comes to a close, we would like to continue our annual tradition of identifying the top five SEO myths of the year. For those of you who are new to search engine optimization (SEO), it can be a complicated field to understand. Unfortunately, it is often also [...]

There are two approaches to search engine optimization (SEO): White hat vs. Black hat. White hats (similar to the good guys in the movies) adhere to the search engine’s Webmaster guidelines, and are not in the business of attempting to trick them.

It is likely common knowledge that if you want to improve your rankings in Search, it all begins with keywords. A good strategic Search Engine Optimization and Marketing Plan starts with keyword research and analysis. On the organic side of search, these keywords are integrated into your website. This include SEO coding (what search engines can view rather than web visitors) as well as with the content of your web pages (viewed by both).

WebFuel is pleased to announce a new client reporting system for search engine rankings. We are releasing this just in time to mark our 5th year in business. There are a number of new and exciting initiatives during the months of September and October planned to celebrate this event. This is the second (of five)!

WebFuel is pleased to officially announce the launch of our new website! We are rolling this out just in time to mark our 5th year in business. There are a number of new and exciting initiatives during the month of September planned to celebrate this event. This is the first (of five)!

If you are just starting out with Google Analytics, the new terminology can be overwhelming and often confusing. Understanding the terms used is essential before you can begin to analyze your site’s data. A good place to start, of course, is with the more popular and important terms.

The Search Engine Strategies (SES) Conference in Toronto just wrapped up. This event was organized and programmed by Andrew Goodman, the SES Advisory Board and Search Engine Watch. It was two information packed days and great networking with other Canadian search engine optimizers and search engine marketers. And… lots of tweeting!

Having web presence is only the first step in getting found in a search. The next step is appearing in a search engine results page in Google or the other major search engines. If you are a Canadian company and/or you are targeting the Canadian market, you will need to get found in a country-specific search