by Helen Faber | Jun 22, 2016 | Search Engine Optimization, WebFuel
Technical SEO has received lots of press lately. Columnist Clayburn Griffin argued that while technical SEO can make your site more attractive to search engines, it can only go so far. Whereas Patrick Hathaway argues that technical SEO is much more than a “nice...
by Helen Faber | Jun 17, 2016 | Search Engine Optimization, WebFuel
An SEO Audit is the analysis of your website based on factors that are important to the search engines in terms of organic search results. It dives into the technical infrastructure, on-page and off-page elements to in order to determine issues, opportunities, and...
by Les Faber | Nov 18, 2014 | Web Analytics, WebFuel
As the title of this post implies, I am about to tell you why you want to know how much of a web page gets viewed. Not to be confused with if a webpage gets viewed. Those are Sessions. What I am talking about is much more granular. Okay, let’s be honest, I am anal....
by Helen Faber | Nov 13, 2014 | Search Engine Optimization, WebFuel
Updated June 27, 2016. When you have been in the industry as long as I have, you start to see situations where SEO initiatives fail. Most of my work is performing unbiased SEO audits – and determining what issues the client is facing that may have caused poor...
by Helen Faber | Nov 10, 2014 | Canada, Events, News, WebFuel
WebFuel is inviting all professionals involved or interested in Digital Strategy, Web Marketing, or Search in the Ottawa area to learn more about advancing their digital strategy. Search & Digital Marketing Meetup 2014 It’s Digital. It’s Educational....
by Helen Faber | Nov 6, 2014 | News, WebFuel
The search industry has seen many changes over the past decade. Some good. Some not so good. Recently the Search Engine Marketing Professionals Organization (SEMPO) proposed an industry Code of Ethics. Sounds good – right? Not really, as it simply won’t be effective....
by Helen Faber | Nov 3, 2014 | Canada, Search Engine Optimization, WebFuel
Republished with permission from IABC Ottawa. Written by Brittany Skinner. In Canada we don’t all live in igloos, but we have an abundance of snow; we don’t ride moose to work, but have magnificent wildlife; and we aren’t merely an extension of the United States, but...
by Helen Faber | Oct 31, 2014 | Search Engine Optimization, WebFuel
Search Engine Optimization has evolved over the past decade — more than any other marketing medium. Searches for SEO tactics that are outdated (or simply not best practices) still sit in the Search Engines indexes. Add to the mix, Google’s recent algorithm...
by Les Faber | Oct 29, 2014 | Web Analytics, WebFuel
Contrary to popular opinion, just because you teach a topic, doesn’t mean you cannot learn something along the way. I have been helping clients learn all about the wonders and usefulness of Google Analytics for quite some time now. And during that time I picked...