Google Analytics

Web Analytics is essential for monitoring your website and optimizing its performance. Google offers a sophisticated web-based analytics package at no cost. Google Analytics™ (GA) provides you with data to help you understand your site visitors, track traffic sources, conversion rates and marketing campaigns.

Here are some typical questions Google Analytics data can answer:

• What percentage of your web visitors are directed to your site from search engines?
• What keywords did these web searchers use to find you?
• Is site visitorship increasing or decreasing over time?
• What are the landing pages for your site (where did they enter your website)?
• Which web pages get the most traffic – or none?
• What are the exit pages (hopefully not the home page unless it is a blog)
• Did content changes result in higher conversion rates?

However, before you can begin making business decisions based on the data, you need to understand it and trust the information provided.

How can we help you?

Our services include:

• Google Analytics Audit
  Our audit reviews the installation of your Google Analytics code to determine if it has been installed properly. We inspect your profile configuration, filter setup, goal(s) setup, site search installation, marketing campaign tracking and Google AdWords integration. This includes a GA Audit report and a half-hour consultation to review detected issues and make recommendations for improvement.

• Google Analytics Monitoring and Client Reporting
  Our monthly client reporting includes monitoring stats and providing reports with an analysis. This includes identifying web traffic and site design issues. We make recommendations for both design and Search Engine Optimization (SEO) improvements.

• Google Analytics Training
  As part of our Search Engine Visibility Education Series, WebFuel offers beginners an Introduction to Google Analytics. This customized two hour workshop is based on your Google Analytics data, for your staff, and at your office.

• Google Analytics Installation and Configuration
  Our full service includes setting up a Google Analytics account, installing tracking code into all site pages, filtering out targeted IP addresses, determining of and setting up conversion goals. Google AdWords integration is also available (if required).

Not sure where to start?

If you are just getting started, we recommend our Google Analytics Installation Package. If you already have the software installed, we recommend that our new clients start with a Google Analytics Audit. This will determine what is working and what is not – as well as providing customized recommendations for improvement.

Why hire us?

WebFuel develops strategies that are unique to your business. We build a Google Analytics solution and provide a customized service specific to your company. Not a one-size-fits-all solution. Our area of expertise is using analytics data to improve your site for search as well as optimizing for your search engine marketing campaigns.

Our Google Analytics Consultant, Helen Faber, has received her Google Analytics Individual Qualification (GAIQ) from Google. WebFuel is also a member of The Web Analytics Association (WAA), a global leader in the Analytics industry.

Contact WebFuel to learn more about our Google Analytics Services or to request a quote.