The WebFuel team have just returned from an action packed 4 days at SES New York. As its name implies, Search Engine Strategies New York is the premier gathering place for everything & everyone (who is serious!) about “Search”. This year’s version took place at the prestigious Hilton New York; with just under 4000 people [...]
Google Analytics is relatively useless unless you take the time to establish KPIs (Key Performance Indicators). You will get reams of data. Most of which will either mean nothing to you. Or make you think that you have accomplished something when in fact you have not. Traffic to a website is a moot point unless [...]
Part of my job at WebFuel is to measure the success of our various Social Media initiatives. That being said, I must admit that it is struggle inasmuch as things are moving fast & furiously out there in the Social Media landscape. Our Social Media Strategist Jason focuses in on Twitter, Facebook & LinkedIn. The [...]
Having a web presence is only the first step in getting found in a Search. The next step is appearing in a SERP (Search Engine Results Page) in Google or one of the other major search engines. If you are a Canadian company and/or you are targeting the Canadian market, you will need to get [...]
If you are wondering if Google Analytics can be beneficial for search engine optimization, the answer is “yes”. Google Analytics (GA) is a web-based metrics tool offered by Google. It provides important SEO data – that can be used to optimize your site for search. And… there is no charge for this web analytics software.
Well folks, it’s finally here. The event that I have been waiting for all year: The Art of Marketing Toronto. This will be my second time attending The Art of Marketing. Back in September, I made the two hour trip to Montreal to learn from some of the best of the best – Mitch Joel, Avinash [...]
Here at WebFuel, we love inviting guest bloggers. Why? Because they bring fresh ideas to the table, while providing great insights from a different point of view. Last February we invited Jill Whalen to blog about
The Art of Marketing is a conference that features 6 World renowned best-selling authors – Mitch Joel, Seth Godin, Avinash Kaushik, Max Lenderman, Andy Nulman and Jeffrey Gitomer – who shared a blend of inspirational, forward thinking, real-world marketing stories, tips, ideas and issues.
Google Analytics, Eh?
This is the first in a series of posts covering what data to analyze in Google Analytics if you are targeting the Canadian marketplace, starting with Map Overlay.
Search. A simple word but one that involves a concentrated and dedicated approach. One that we at WebFuel know all about. We are dedicated to staying on top of the latest search trends, shifts, and tremors. We do this for you so that you can go about doing what you do best – running your business.
