WebFuel welcomes back James Katz, Ottawa Lawyer with BrazeauSeller LLP., as our guest blogger. This is his fourth blog post in a regular series related to legal search issues in Canada. WebFuel blogs about AdWords, one of our core services, but this topic is related to trademarks from a legal perspective. Guest Post by: James [...]

At WebFuel, we like to celebrate milestones. And… here is a BIG one! This is our 200th blog post. Our official blog launch was on November 26, 2007 and our first post was titled: Blogging, Eh?. We actually got a chuckle out of reading it again (you might also). What was really interesting to us [...]

Google Sitelinks are not new. The Search Engine began experimenting with them back in 2005 – and started rolling out organic sitelinks officially the following year. Sitelinks are an option in paid search as well. Google AdWords sitelinks follow the same basic format. And… all the sitelinks, of course, appear in a Google search result [...]

Google rolled out many (too many) new Search features and algorithm changes in 2011. It’s been quite the year – especially for those of us that work in Search. Google turned 13 this year, and in our opinion, the search engine displayed some teenage behaviours (ugh!). While there were many new challenges in the SEO industry, Google [...]

In the spirit of Halloween, we’ve compiled a few chilling tales that we have seen over the past several years as a SEO agency. Usually we blog about SEO myths and scams, but this time we decided to share with you real horror stories we have uncovered for our Canadian clients or those targeting the [...]

According to Google, location-based searches and the use of geo-targeted keywords are on the increase. Currently one out of five searches on Google is related to a user’s location. Google’s local services have gained more visibility in the SERPs over the past year. We predict that the importance of Local Search will continue to rise [...]

Matt Cutts, Google’s head of web spam fighting team, has publicly stated that Google does not consider Search Engine Optimization (SEO) to be spam. According to Matt, there are plenty of good SEOs out there (also known as White Hat SEO). He explains that Search Engine Optimization basically means trying to make sure that “your [...]

Last night marked the inaugural SEMPO Ottawa Meetup at The Hard Rock Cafe in the Byward Market. Dozens of Ottawa area marketing professionals and students gathered for a night of networking, education and discussion. WebFuel in association with McGill Buckley and SEMPO Ottawa hosted Google Canada’s Agency Lead Nectarios Economakis who spoke about the emergence [...]

WebFuel, in partnership with McGill Buckley, is thrilled to announce an upcoming SEMPO Canada Google Event in Ottawa. We are inviting all professionals in the marketing industry, as well as digital professionals – and anyone interested in Search, Mobile and Canadian trends to attend this amazing event. SEMPO Canada / SEMPO Ottawa Meetup Date: Thursday, [...]

Last week Google launched an update to sitelinks in Canada. These changes have been rolled out in a Google Canada English Search but not yet in the French language version. And… it is important to point out that the expansion of sitelinks can be viewed using the latest web browsers such as Chrome, Firefox or [...]