Google AdWords Training
Are you new to Google AdWords? Want to learn more? If so, you have come to the right place. WebFuel offers the Search Engine Visibility Education Series which includes an Introduction to Google AdWords for beginners.
The format of this customized workshop is one-on-one (or small group). Training is based on your Google AdWords account, with a hands-on approach – and is offered at your premises. The session is two hours.
Who should sign up?
• Website Owners
• Marketing Specialists
• Webmasters
What will you learn?
• What is Google AdWords?
• Google AdWords features and benefits
• Campaign snapshot and settings overview
• Ad group targeting and testing strategies
• Keyword selection and bidding
• Landing pages (Google Website Optimizer)
• Integration with Google Analytics
• Accessing and interpreting the data
• Creating and sending reports
• Goal setting (conversion tracking options)
• Getting help
Focus: Targeting the right keywords to get found in a paid search
Prerequisite: Your company must have a current Google AdWords account.
Cost: $750.00 (Travel expenses outside of Ottawa are billable)
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What makes us different?
The foundation of our company is built on education. Our Google AdWords instructor, Helen Faber has her “Google AdWords Professional” (GAP) Qualification. She is also the primary blogger of Search Engine Visibility: Simplified which addresses AdWords and Pay-Per-Click (PPC) issues and AdWords topics.
WebFuel is a member of Search Engine Marketing Professional Organization (SEMPO), a global non-profit organization serving the SEM industry with members in 41 countries (including Canada).
Related Training:
- Introduction to Search Engine Optimization
- Introduction to Google Analytics
- Introduction to Social Media
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Contact WebFuel to schedule your customized onsite training session today!
WebFuel - Specializing in Search, Social Media and Web Analytics | Ottawa, Canada