About Us
WebFuel Inc. is an ethical full service Search Agency specializing in Search Engine Optimization (SEO), Canadian Search, Organic Search, Paid Search, Local Search, French Search, Social Search, Search Analytics and resolving Search Issues. We are located in Ottawa, Canada. Founded in 2004.
WebFuel is a Google AdWords Certified Partner, Google Analytics qualified and a strong supporter of SEMPO Canada.
Contact WebFuel to learn more about our services or to request a free initial one hour consultation.
Why is Search Engine Visibility Important?
Search engines are the primary method that web searchers use to find information on the Internet. According to Search Engine Watch, 95 percent of the worldwide Internet audience uses search – and this figure is expected to grow.
So… why is this important?
People search - and they are not random site visitors. They are using a search engine to find specific products or services. Based on their keywords and phrases an engine supplies them with relevant search results. Not appearing on a Search Engine Results Page (SERP), or ranking low, is a missed golden opportunity to getting found by a targeted web audience. And… what happens when they don’t find your business? They will find your competition.
Improving your visibility in search ranking, in organic and/or paid listings, can empower your business on the web – and provide an excellent return on investment (ROI).
What is your findability ranking?
Organic Search
Optimizing your website for crawlability, and content with keywords, plus building quality inbound links is essential to getting found in a search. This is the organic or natural method to improving site visibility. The process of Search Engine Optimization (SEO) is the art and science of improving search results by implementing strategies that work with the major search engines as well as removing obstacles that harm positive results.
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Paid Search
Marketing your website via search advertising is a targeted way to getting found in a search. This is the paid method to improving site visibility. The process of paid search marketing (also known as Search Engine Marketing) is the art and science of investing in strategies such as Pay-Per-Click (PPC) Campaigns and Paid Inclusion to quickly improve results in search engine ranking as well as overcoming negative natural search results.
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Social Media Marketing
Canada has the third highest Internet users per capita in the World, and over half of these users are on Social Media. While Social Networking sites such as Facebook, Twitter and LinkedIn continue to grow, it is important for Canadian companies to understand the potential impact of this new media. One third of Canadian consumers rely on Social Media when making purchasing decisions. Do you know what is being said about your brand online? We can help.
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