Saturday, July 31st, 2010

Paid Search

According to Netcraft, there are over 182 million websites worldwide. Technorati reports that they index more than 1.5 million new blog posts every day. And… of course Social Media (YouTube, Facebook, Twitter) increases in popularity daily.

How well does your business get found on the web?

Using the paid search (also known as online advertising) approach will allow you to improve your ability to get found in a search quickly. Targeting the right engine(s), paid method(s) and/or Social Media ads (if relevant) will allow you to reach new and targeted potential clients that are actively searching for your product or service. It is also a good strategy to use to overcome negative organic search results, promote a new service or product as well as a good way to increase your marketing efforts during peak times / seasons.

How can we help you?

  • Search Engine Marketing (SEM) Consulting
    You can hire us for ongoing SEM consulting services (monthly retainer) or by the hour. This is a perfect option if your company does not have an in-house search engine marketer or you require a second opinion. We can address your SEM issues or use our expertise before you launch an online marketing campaign.

  • Google AdWords (PPC) Campaign
    Your Pay-Per-Click (PPC) campaign is reviewed – and recommendations for optimization are provided. We can also offer you full services: strategy development, PPC account set up, ad writing (based on keyword research), landing page optimization, campaign management and monthly maintenance.

  • Keyword Research & Competitor Analysis
    Your business will be provided with keywords and keyword phrases that web searchers use to find your products or services. We use a combination of proprietary SEO tools and our extensive experience to create a fully researched list which can be utilized for PPC marketing campaigns. We can also do an analysis to discover what keywords your competitors are using in their websites and online campaigns.

WebFuel strategies are unique to your business. You will receive the customized service that your company requires. We offer consulting by the hour, project-based fees or monthly retainer / annual contract.

Why hire us?

We live and breathe the web, follow trends, and understand the “do’s and don’ts” approach to the Paid Search Marketing industry. WebFuel will save you time, provide expertise and improve your Search Engine Visibility. And… Helen Faber, our in-house specialist, has been certified by Google as an AdWords Qualified Professional (GAP).

Contact WebFuel to learn more about our PPC services or to request a quote.

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