SEO

SEO Audits – SEO Strategies – SEO Implementation 

People are searching. Can they find you?

WebFuel is anything but a new kid on the block when it comes to organic search. Founded in 2004, we were one of the first Canadian agencies to offer Search Engine Optimization. We deeply understand how search engines work as well as natural (unpaid) search results. SEO (and everything related) is what we do!

So what is our approach?
WebFuel positions our clients strategically and uniquely in search. We focus on improving our clients’ rankings, clicks and conversions and on delivering visible & measurable results. Rather than being careless Search Engine Optimizers, we are strategic ones. We believe in best practices – and never, ever, resort to “over-optimization” or excessively SEO’ed websites. Why does this matter? Poorly implemented SEO campaigns can have a negative effect on your positioning with the Search Engines. And the sad part is that you will most likely have no idea why your rankings, or web traffic, have gone south. They just have!

WebFuel only implements ethical strategies that don’t get you in trouble with the search engines. Believe us when we say you don’t want to get on their wrong side – especially Google.

Having issues appearing in organic search results? We can help! Here’s how:

SEO Site Audit
Puzzled as to why your website is doing so poorly in the SERPs (Search Engine Results Pages)? WebFuel will provide you with an unbiased audit that analyzes your website from a Search Engine perspective. After all, it’s “all about the search engines”. We identify major issues and provide high-level strategic SEO recommendations. If something is broken, we will tell you. No harm no foul. We are honest & forthright.
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Website Optimization
Are there barriers to your website getting found by the search engines? Did you know there could be. We’ll tell you. WebFuel can optimize your website to ensure that it is getting crawled & is being indexed correctly… and is relevant for search. Why – we even have cures for the “common code” (Geek pun).

Site Architecture
Is your website’s architecture hurting your search engine visibility? Yes that can happen and can cause search engine crawlability and indexation issues. WebFuel consults on architectural design from a search engine perspective. We can also fix it or build one for your new website.

Local SEO
Having trouble getting found in a local search? WebFuel puts you on the map! We have been doing this long before Google Places even existed. We’re like a neighbourhood watch for local search.

Social SEO
Are your social media profiles and pages not ranking well – or at all? WebFuel provides social media audits, develops strategies and offers implementation support. We can help you move up the social rankings ladder.

Keyword Research
Not sure if you are targeting the right keywords? WebFuel provides customize organic keyword research and selection based on your marketing goals. We can also help with keyword targeting for your website. Keywords are the foundation to good SEO.

Competitor Analysis
Unsure what your competitors are up to in search? WebFuel provides customized competitor analysis that helps you understand what they are doing – and where. Think of us as your  “Search Detectives”. You really don’t think they are sitting still did you?

Link Building
Do you need more link juice with the search engines? WebFuel provides link audits, strategy development and implementation to address link issues and drive more qualified web traffic to your site. Links are SEO fuel.

French SEO
Oui - nous faissons aussi “SEO” pour les sites web canadiens français!

And… sometimes Google (and the other major Search Engines) just get things wrong. Nothing to do with you. After all, it’s a bunch of web spiders doing the indexing – which is based on numerous and ever-evolving algorithms! At WebFuel, we love solving these SEO conundrums. So… yes – we can help!

How WebFuel Gets Results
 WebFuel uses both on-page and off-page SEO strategies as well as the integration of paid search (when required) into our solutions. We specialize in:

• SERP Optimization
• Conversion Driven SEO
• Search Analytics

SEO measurement (ROI) is all about conversions – getting new leads, customers etc. And, of course: REVENUE! SEO must be measured by its impact on your bottom line. Otherwise you have no clue as to the effectiveness of our collective efforts.

Got questions? Not sure how to get started? We can help! Contact us

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