Saturday, July 31st, 2010

SEO

98% of online Canadians use search. According to Internet World Stats, 84 percent of Canadians use the Internet (the highest Internet usage per capita in the World). These unique web users perform more than 85 million searches a day. 72% of searchers click on natural (organic) listings on a Search Engine Results Page (SERP) verus paid. This is viewed, by many, as a more trusted side of search.

How well does your business get found in an organic search?

Optimizing your website for Google (and other major search engines) will increase your natural ability to get found online. Getting found in a search will allow web searchers that are actively searching for your product or service – find you.

How can we help you?

  • SEO Website Audit
    Your site will be analyzed from a search engine perspective (as viewed by Google and the other major engines). Audits are conducted by our qualified Search Engine Optimizer (not automated software). We create a customized report with recommendations that are based on your unique web presence (not a one-size-fits-all solution). Both HTML and Content Management System (CMS) websites are eligible for review.
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  • Organic Search Engine Optimization (SEO) Consulting
    You can hire us for ongoing SEO consulting services (monthly retainer) or by the hour. This is a perfect option if your company does not have an in-house search engine optimizer or if you require a second opinion. We can address your SEO issues or use our expertise before you build a new website.
  • Keyword Research & Competitor Analysis
    Your business will be provided with keywords and keyword phrases that web searchers use to find your products or services. We use a combination of proprietary SEO tools and our extensive experience to create a fully researched list which can be utilized for both SEO copywriting and PPC marketing campaigns. We can also do an analysis to discover what keywords your competitors are using in their websites and campaigns.
  • SEO Copywriting
    Your site content is reviewed and optimized for search engines. Content optimization can include site body text as well as title tags, meta descriptions, headers and site footer – or specific landing page(s). Our SEO Copywriting is based on keyword research.
  • Link Building Services
    Your site is analyzed for link popularity. Based on the results, we build a customized link building campaign for your business. Our approach is threefold (steps are dependent on client’s requirements). First: we determine your current inbound links – and improve their link juice. Second: we manually submit your site’s URL to specialty search engines (if applicable) and relevant web directories. Third: we request one-way links from other relevant sites. And… we monitor and manage the results (also known as ongoing link building). We do not use link farms, automated software or link to bad neighbourhoods.
  • Site Optimization
    You can hire us to optimize your website for search engines (Google and the other major engines). If web redesign is not an option, we can provide you with SEO consulting on new site design (working with your Web Development Company). We can also develop a Website Visibility and Search Engine Ranking Retention Plan for the new site build.

WebFuel strategies are unique to your business. You will receive the customized service that your company requires. We offer consulting by the hour, project-based fees or monthly retainer / annual contract.

Not sure where to start?

We recommend that our new clients start with a SEO Site Audit. This will determine what is working and what is not - as well as provide recommendations for improvement. Need to get found quickly? Need more exposure? WebFuel can also help you get found on the paid side of search.

Why hire us?

We live and breathe the web, follow trends, and understand the search engine and web design approach to organic SEO. WebFuel will save you time, provide expertise and improve your Search Engine Visibility.

At WebFuel, we strictly adhere to search engines guidelines, ethical SEO practices and web standards.

Contact WebFuel to learn more about our Search Engine Optimization Services and/or to request an initial one hour consultation.

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