Search Engine Visibility Services

Let’s face it. What is the value of investing in an online presence if you cannot get found in a web search? And even worse… if your company does not turn up in a Search Engine Results Page (SERP) – it is guaranteed that your competition will.

WebFuel helps your business overcome poor search engine rankings- including better positioning in natural (organic) listings and/or paid search results.

How can WebFuel help improve your Search Engine Visibility?

Our services include:

• SEO Site Audit
  Your site will be analyzed from a search engine perspective (as viewed by Google and the other major engines). Audits are conducted by our qualified Search Engine Optimizer (not automated software). We create a customized report with recommendations that are based on your unique web presence (not a one-size-fits-all solution). Both HTML and Content Management System (CMS) websites are eligible for review.
  Learn more

• Organic Search Engine Optimization (SEO) Consulting
  You can hire us for ongoing SEO consulting services (monthly retainer) or by the hour. This is a perfect option if your company does not have an in-house search engine optimizer or if you require a second opinion. We can address your SEO issues or use our expertise before you build a new website.

• Keyword Research & Competitor Analysis
  Your business will be provided with keywords and keyword phrases that web searchers use to find your products or services. We use a combination of proprietary SEO tools and our extensive experience to create a fully researched list which can be utilized for both SEO copywriting and PPC marketing campaigns. We can also do an analysis to discover what keywords your competitors are using in their websites and campaigns.

• SEO Copywriting
  Your site content is reviewed and optimized for search engines. Content optimization can include site body text as well as title tags, meta descriptions, headers and site footer – or specific landing page(s). Our SEO Copywriting is based on keyword research.

• Link Building Services
  Your site is analyzed for link popularity. Based on the results, we build a customized link building campaign for your business. Our approach is threefold (steps are dependent on client’s requirements). First: we determine your current inbound links – and improve their link juice. Second: we manually submit your site’s URL to specialty search engines (if applicable) and relevant web directories. Third: we request one-way links from other relevant sites. And… we monitor and manage the results (also known as ongoing link building). We do not use link farms, automated software or link to bad neighbourhoods.

• Domain Name Analysis
  Your domain name portfolio is reviewed and analyzed from a search engine and web user perspective. We can identify potential issues with your domain (i.e. parked domains, spam-like URLs or ownership problems). You can also leverage our SEO expertise before you register a new domain name.

• Search Findability Audit
  Your findability audit is based on specific keyword(s) and phrase(s) (i.e. your product name, your company name, your personal name). Audits are conducted by our qualified Search Engine Optimizer (human versus software approach). We create a customized report with your website’s rankings. You can also hire us for ongoing monitoring services (monthly retainer) or as needed.

• Online Reputation Management
  You can engage us for ongoing business Online Reputation Management (ORM) services (monthly retainer) or hire us by the hour. This process starts with a findability audit. We dig deep into the Internet (i.e. blogs, forums and social networks) using a combination of proprietary monitoring tools. A qualified search engine optimizer can also provide reputation management solutions (RMS) that can be utilized to address online reputation issues or to proactively keep your Internet image clean.

• Search Engine Marketing (SEM) Consulting
  You can hire us for ongoing SEM consulting services (monthly retainer) or by the hour. This is a perfect option if your company does not have an in-house search engine marketer or if you require a second opinion. We can address your SEM issues or use our expertise before you launch an online marketing campaign.

• Search Engine & Directory Submissions
  Your site is manually submitted to targeted specialty search engines and SEF (Search Engine Friendly) web directories. We also submit your website’s Sitemap to Google (if required). These one way links are relevant, trusted, and have high page ranking. No automated software is used. A submission report and consultation is included.

• Pay-Per-Click (PPC) Campaigns
  Your Google AdWords campaign is reviewed – and recommendations for optimization are provided. We also can offer you full services: strategy development, PPC account set up, ad writing (based on keyword research), landing page optimization, campaign management and monthly maintenance.

• Landing Page Optimization and Testing
  Your landing page(s) are reviewed and tested using Google Website Optimizer – and then optimized (if required). This option is highly recommended for PPC Campaigns in order to improve your quality score and web visitor conversion rates. Also, not to be overlooked, are strategic landing pages in organic search results. Our full service option includes identifying, testing and revising web pages – and then analyzing the results.

• Web Analytics and Tracking
  Web Analytics is essential to monitoring your website and optimizing its performance. WebFuel provides full service support including Google Analytics Audits, monitoring, client support, training; as well as installation and configuration. We recommend that our new clients start with a Google Analytics Audit. This will determine what is working and what is not – as well as providing customization recommendations for improvement. If you are just getting started, we recommend our Google Analytics Installation Package.
  Learn more
  
• Blog Consultation and Development
  You can hire us for consultation on the SEO optimization of your Blog . We also provide full development services including design layout, tag and category selection, Blog submissions (targeted search engines and directories) and link building campaigns. Training to maintain your Blog in-house is also available. We only build Search Engine Friendly Blogs.

• Site Optimization
  You can hire us to optimize your website for search engines (Google and the other major engines). If web redesign is not an option, we can provide you with SEO consulting on new site design (working with your Web Development Company). We can also develop a Website Visibility and Search Engine Ranking Retention Plan for the new site build.

WebFuel strategies are unique to your business. You will receive the customized service that your company deserves. This can be in the form of consulting, training and/or full outsourcing to our qualified professionals.

Not sure where to start?

We recommend that our new clients start with a SEO Site Audit & Findability Rating. This will determine what is working, what is not - as well as provide recommendations for improvement.

Why hire us?

We live and breathe the web, follow trends, and understand the “do’s and don’ts” approach to the Search Engine Optimization (also known as ethical practices), and the Paid Search Marketing industry. WebFuel will save you time, provide valuable expertise and help improve your Search Engine Visibility.

At WebFuel, we strictly adhere to search engines guidelines, ethical SEO practices and web standards.

Contact WebFuel to learn more about our Search Engine Visibility Services and/or request an initial one hour consultation.