Helen Faber

“We chose to work with Helen and WebFuel because of their expertise and ethical professionalism. Through their thorough analysis (technical and non-technical) of our Multi-language website they identified key areas as opportunities to improve our global SEO. Helen’s step by step recommendations made implementation easy. The results of the technical audit were presented in easy to understand terms and they were readily available to assist our developer in applying high-level changes. Their customized program also provided training to our team on SEO best practices for online writing. It was a real pleasure working with Helen and her team and I highly recommend their services.”

“I have had the pleasure to work with Helen Faber and WebFuel on numerous projects. When it comes to SEO, SEM and analytics there are many firms out there that make promises, however few if any, provide the level of detail, customized approach and honesty that Helen provides. Her understanding of the numerous intricacies that go into successful search marketing and search engine optimization allow her to provide meaningful and targeted advice. I never hesitate to recommend WebFuel to my clients. I have never been disappointed with the work they provide and my clients continue to rave about the level of service and understanding they have gained. If you are looking for help with your Search Engine Marketing, Search Engine Optimization or Analytics, I highly recommend Helen and WebFuel.”

“Helen was a tremendous help to us and provided excellent customer service. Her expertise in SEO, both in the technical & non-technical areas provided valuable insight for us. Her approach was customized based on our unique requirements and her prioritized recommendations were based on best practice for SEO optimization. She was so helpful in helping our team understand SEO better, both our immediate team directly involved in the process and our broader content generator audience. ”

"Commissionaires hired WebFuel for Google AdWords Consulting, Strategy Development & Campaign Management for our Not-For-Profit. Working with Helen at WebFuel has been a great partnership experience from the start. Helen's AdWords knowledge, expertise in the Canadian market and her attention to detail has lead to a successful National AdWords campaign."

“I hired WebFuel to provide customized one-on-one Google Analytics training to help us get a better grasp on search data and analysis for our website. Helen’s knowledge and insights into analytics and adwords were in-depth and extremely valuable, and provided some quick and easy wins for us to implement. Her expertise provided great value for what we were looking for and her detailed explanations (and patience!) really hit the mark.”

“WebFuel provided us with a SEO Site Audit and Consulting. They certainly know their stuff when it comes to Search Engine Optimization. We learned a great deal from this experience and would highly recommend WebFuel (and Helen) to anyone requiring expertise in this field.”

“I hired Helen, Search Strategist from WebFuel, on a web design/development project to provide SEO & PPC consulting services. Helen is most definitely an expert in this area and provided much needed advice in areas beyond just SEO and PPC. Her deep knowledge of website redesign projects also helped provide guidance with the site architecture and content optimization for search. Helen always met deadlines and works very efficiently at getting the tasks she's responsible for delivered to the highest quality. I will definitely hire Helen again in the future. Helen is smart, efficient and a great person to work with - she definitely cares about the projects she manages and the people she works with.”

“Operating since 1956, McKeil Marine Limited provides marine transportation and projects services support for a wide array of industries throughout the Great Lakes, St. Lawrence Seaway, East Coast and the Arctic. The McKeil website plays a vital role in building our brand and helping our sales and marketing team showcase our innovation and prospect new business. We have worked with the WebFuel team for the past three years to enhance our brand online. With Helen Faber's expertise and guidance, we have developed an effective digital strategy that includes; SEO Audit, Consulting and Implementation and Paid Search Campaigns. I highly recommend Helen Faber as a search strategist and online brand expert. Kathy McKeil Director, Corporate Communications McKeil Marine Limited”

“Working with Helen and her team was always a wonderful experience. Not only does she know her stuff, she is results driven and constantly honing her skills to bringing new ideas to the table. Her patient and skilled ways of walking through the process of any initiative was always valued and appreciated. I view Helen as a valued team member to the agency and I would not hesitate to include her in a team and/or client meetings. She cares about what's important to the agency, which translates to whats important to the client – a successful outcome.”

“Helen is an industry professional that is giving of her time and expertise. She has been a guest speaker at Algonquin College in the Digital Marketing class and was well-received by the students. Being an expert in SEO and PPC, Helen was able to communicate complicated strategies to the students and even get them interested in analytics! Not a small feat! I look forward to having Helen speak again in the future. Her dynamic nature and professionalism is appreciated.”

“I have had the pleasure of working with Helen Faber and WebFuel for over two years, primarily as a guest blogger on their website, webFuel.ca. As a lawyer who deals primarily with Internet based legal issues, I have found Helen and WebFuel to be extremely ethical in their approach to SEO. When recommending that a client develop their online business using SEO, I always recommend Helen and WebFuel first.”

“Helen was a valued member of the SEMPO Canada team for the past two years. Her contributions helped drive the vision for SEMPO Canada while working as our Ontario Chair and founder behind the SEMPO Canada Group on LinkedIn. In addition, she also contributes at the local level via industry related conferences in Ontario and meetups in Ottawa. Her drive for putting Canada on the map, high ethical standards and understanding of Search (and all things related) have been great value to our organization. We were very fortunate to have her on our team.”

“McKeil Marine hired WebFuel to help us understand the complicated pieces that make the web work so that we could use it to our advantage. We wanted to be found by potential customers as well as by people seeking employment. It first began as a small project to help us with SEO, and subsequently went on to paid search campaigns. As we worked through what we were trying to achieve, I found myself learning all the time. Not only does WebFuel provide you the service, they explain how the search engines work to crawl & rank your site. This forces you to ask the right questions – that can lead to brilliant ideas. WebFuel is a truly a fantastic & trustworthy service provider!”

“Helen demonstrated high ethics, detailed knowledge and practical advice. She took the time to explain her process, the results and their impact on our business. Our SEO goals were reached when we implemented Webfuel's recommendations.”

“Helen is a knowledgeable, innovative and ethical professional who is passionate about her work and her clients. She is able to easily and clearly explain the inner workings of internet search engines and how best to use them for your business. Underlying all of her advice is a clear intention to act as an ethical advisor to her clients. It is clear that not only will Helen never use "black hat" techniques for her clients but that her skills and experience mean that she doesn't have to. This makes me confident about recommending her to my clients.”

“I had the pleasure of working with Helen and the WebFuel team on a French-language SEO project for a national brand and found their work to be extremely professional. More importantly, I found their communication to be responsive and they always delivered work on time. I would have no hesitation in working with the WebFuel team again.”

“I have been working with Helen on the development of SEMPO Canada, and since she has started working with us as Ontario Chair, she has injected a tremendous amount of leadership in the creation of the SEMPO Canada LinkedIn Group, which has seen a great level of success so far. As a result of her work, we have gained a lot of momentum for the group in Canada, which in turn now helps the creation of other projects such as SEMPO Canada's presence in industry conferences (SMX, SES) as well as the creation of local events like SEMPO Ottawa meetup group. We are very thankful to count on her volunteer involvement that can only be fueled by passionate people like Helen.”

“As you would expect, I found Helen Faber and, her wonderful firm WebFuel, during a Google search for a certified SEO agency and – am I ever glad I did. In a time when it seems that everyone and their third cousins (twice removed) are claiming to be SEO experts, Helen is the real deal and (in my opinion) the gold standard of what a SEO person and SEO agency should be. Helen’s business and SEO ethics are beyond reproach. Let’s be honest you cannot say that about everyone flogging SEO services these days. As a true specialist in search, Helen brings vast knowledge which, she is always more than happy to share. She also does an amazing job of staying on top of the latest news and developments in the world of search – I wonder where she finds the time. In working directly with Helen on a number of projects I have found her to be a warehouse of SEO acumen and knowledge, consistently helpful, exceptionally proactive, a great collaborator and team player and, truly passionate about helping her clients succeed in the world of search. I am happy to give both Helen and WebFuel my highest endorsement.”

“Helen's clear presentation and detailed knowledge helped me --completely new to the technology -- figure out the questions I needed to ask. Her Google Analytics training session was tailored for our particular situation, and while she answered all our questions specifically, she also took the time to help me learn how to find my own answers -- I always felt our best interests were being served. Good value, trustworthy!”

“WebFuel has helped our company improve our search and social media visibility. In fact, it is in large part due to Helen's guidance and hard work that we were able to have a succesful launch of our new website. Her expertise in Search Engine Optimization and Google Analytics has enabled our company to reach new levels of success with our online marketing and get more website inquiries than ever before. WebFuel worked in partnership with us and our web development company in order to provide us with a customized SEO and Google Analytics plan. Helen was exceptional at meeting deadlines, and always worked within our budget constraints. She is very personable and easy to work with and is also an excellent coach - teaching us all the necessary skills we need to further build our internet presence. I highly recommend Helen and WebFuel to any other organization looking to improve their search visibility.”

“I've had the pleasure of collaborating with Helen on a number of successful projects. Helen's common-sense approach to search engine optimization is geared for results. Her analytical expertise and dedication to keeping ahead of the curve, with particular focus on the Canadian search arena, makes her a particularly valuable asset to any Canadian company's online marketing efforts. Thumbs up from Mountain Mamma.”

“Big Brothers Big Sisters Ottawa (BBBSO) has been fortunate to work with Helen Faber since 2003. Over the years Helen has provided BBBSO with much support from the development of an e-newsletter to the creation of a blog. Helen has acted as a mentor to BBBSO staff by providing excellent training and on going support. In addition, Helen's comapny, WebFuel, helps Ottawa charities and non-profit community groups like BBBSO by donating their services through their Community Support Program. BBBSO has been privileged to receive support through this program in both 2008 and 2009. Services to BBBSO from WebFuel have included Search Engine Optimization Consulting, Link Building Campaign, Google Analytics Services and Social Media Marketing (blog).”