Thursday, May 17th, 2012

The WebFuel team have  just returned from an action packed 4 days at SES New York. As its name implies, Search Engine Strategies New York is the premier gathering place for everything & everyone (who is serious!) about “Search”. This year’s version took place at the prestigious Hilton New York; with just under 4000 people [...]

Giving Back Month During Giving Back Month the folks at WebFuel have decided to use our Social Media for Social Good. We believe that Social Media is an incredible tool that can be used the change the world around us. It can help share a story. Increase awareness about an initiative. Influence the community around you. Raise [...]

Giving Back Month During Giving Back Month the folks at WebFuel have decided to use our Social Media for Social Good. We believe that Social Media is an incredible tool that can be used the change the world around us. It can help share a story. Increase awareness about an initiative. Influence the community around [...]

Today is December 1st – you know what that means? Well a few things. First of all, “Moustache Season” is officially over. This year’s Movember was wildly successful, raising well over $36 million in Canada alone. And now, most of those Mo Bro’s you’ve seen on the streets over the past month growing hair on [...]

Social Media Breakfast returns this month for its 25th instalment in Ottawa with IBM‘s Social Business Strategist Delaney Turner who will be talking about building the Social business at IBM. Now that intrigues me. “IBM” and “Social” in the same sentence definitely raises some eyebrows. Delaney is the first to admit that IBM and Social haven’t always [...]

Reputation is a delicate thing. It can take years to establish, and can be destroyed in seconds. In today’s age of the Social web, everything is transparent. Developing a strong reputation on the web has become more difficult, as has gaining a high level of influence. When you think of it, we are all influenced [...]

Last Thursday, Facebook founder and CEO Mark Zuckerberg hosted Facebook’s 2011 f8 conference in San Francisco. Zuckerberg announced a series of updates and changes coming to Facebook. While some of these changes have already begun, expect a lot more in the upcoming weeks. Not only does Facebook now have over 800 million users worldwide, but [...]

Here at WebFuel, we love inviting guest bloggers. Why? Because they bring fresh ideas to the table, while providing great insights from their specific area of expertise. This week we welcome Stephen McGill; President & Creative Director of McGill Buckley, an award-winning marketing and branding agency in Ottawa. During his career, he has worked with virtually every sector of [...]

After a 4 month summer hiatus, one of my favorite local events, Social Media Breakfast Ottawa returned this morning for it’s 24th instalment. Repeat presenter Sam Ladner also returned to speak to a packed house at The Great Canadian Theatre Company about her recent project Mobile Work Life. Dr. Sam Ladner is a sociologist specializing in the social [...]

A few months back I wrote a blog post about Location-Based Services being the next big thing in Social Media. While they have continued to grow in popularity among consumers, many businesses have struggled with the frustrating barriers to entry. In the past, Foursquare business pages were limited to well-known brands with large budgets. Foursquare [...]