As part of Canada Month here at WebFuel, every Monday we will be examining a Canadian Company or Person that has effectively and successfully used Social Media to engage fans and improve their brand.

This week we will be looking at local Artist and Politician, Greg Locke.

Inviting Ottawa business women (owners and consultants) that work in the Internet Industry – or rely on the Internet to be successful. Come and meet like-minded women & businesses. Learn what they do (profile your business) – and share work strategies over a coffee. This event is being hosted by WebFuel.

Any solid link building campaign should include an ongoing review of external links pointing to your site. These backlinks not only send targeted visitors to your website, they also (if done right) improve your credibility with the search engines. Management of these inbound links is often the most overlooked aspect of a link building strategy.

The Search Industry has so many acronyms and terms that those new to search often find it extremely confusing. Add to this that the fact that SEM and SEO are often used interchangeably. Clarity is sometimes difficult.

It’s a New Year! What a great time to take a fresh look at your SEO strategies. While Search Engine Optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the strategies outlined in our checklist, you will be well on your way to improving your website’s visibility in the search engines.

Archived; click post to view. Excerpt: As 2009 comes to a close, we would like to continue our annual tradition of identifying the top five SEO myths of the year. For those of you who are new to search engine optimization (SEO), it can be a complicated field to understand. Unfortunately, it is often also [...]

Our blog is officially two years old! To celebrate, we have decided to occasionally invite guest bloggers to share their perspective on our industry. We’re happy to announce that our first guest blogger is Jill Whalen. I had the opportunity to meet her two years ago at SES Toronto. Jill’s expertise is in organic search. And… if I ever get to Boston, paying her a visit will be at the top of my list!

If you are wondering if Google Analytics can be beneficial for search engine optimization, the answer is “yes”. Google Analytics (GA) is a web-based metrics tool offered by Google. It provides important SEO data – that can be used to optimize your site for search. And… there is no charge for this web analytics software.

There are two approaches to search engine optimization (SEO): White hat vs. Black hat. White hats (similar to the good guys in the movies) adhere to the search engine’s Webmaster guidelines, and are not in the business of attempting to trick them.

If you are somewhat familiar with search engine optimization, you may have heard the term “Black Hat”. Good topic for Halloween – no doubt. Black Hat is the name assigned to a search engine optimizer that practices unethical techniques to boost a client’s rankings in search engine results.