Reputation is a delicate thing. It can take years to establish, and can be destroyed in seconds. In today’s age of the Social web, everything is transparent. Developing a strong reputation on the web has become more difficult, as has gaining a high level of influence. When you think of it, we are all influenced [...]

Here at WebFuel, we love inviting guest bloggers. Why? Because they bring fresh ideas to the table, while providing great insights from their specific area of expertise. This week we welcome James Katz; a lawyer with the Ottawa law firm BrazeauSeller LLP. His practice focuses primarily on Internet, Social Media and Trade-Marks law. What follows is the [...]

As we enter 2011, we look back on 2010. What a year it was for Social Media. From Facebook’s undeniable online dominance to the emergence of Location Based Services, Social Media continues to grow and evolve. So what does 2011 have in store for us? One can only guess, but here are ten Social Media predictions for 2011.

We hear a lot in the news about disasters – and the importance of developing a Disaster Recovery Plan. Good strategy! We have one. I find it interesting however that few businesses have a strategy in place to protect their brand on the web. What do I mean? Well… ask yourself the following question: “What impact would it have on our business if we disappeared from organic search?” If the answer is “BIG”, then read on…

The Art of Marketing is a conference that features 6 World renowned best-selling authors – Mitch Joel, Seth Godin, Avinash Kaushik, Max Lenderman, Andy Nulman and Jeffrey Gitomer – who shared a blend of inspirational, forward thinking, real-world marketing stories, tips, ideas and issues.

Social Media is huge – by this point, we all know this. It seems as if everybody is jumping on board and embracing this “new” tool. But are they doing it properly? Yes, it is important to embrace Social Media, but it is an art and a science. A poorly executed Social Media campaign can do more damage than good for your brand and your reputation online. Here are ten common Social Media mistakes that companies often make.

It’s a New Year! What a great time to take a fresh look at your SEO strategies. While Search Engine Optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the strategies outlined in our checklist, you will be well on your way to improving your website’s visibility in the search engines.

The emergence of Social Media in recent years has been nothing short of incredible. Sites such as Twitter, Facebook and LinkedIn have grown at outstanding rates, with active users in the millions. Social Media can be a very beneficial tool for businesses, if used correctly. Consumers essentially rule the Social Media world – they tell companies and fellow consumers what they like, what they don’t like – which companies they love…and which companies they hate. This “Buzz” can be either very valuable, or very damaging to your company. Either way, you cannot afford to ignore the Buzz.

It’s a New Year! What a great time to take a fresh look at your SEO strategies. While search engine optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the strategies outlined in the checklist, you will be well on your way to improving your website’s visibility in the search engines.

It seems like a simple question. And… usually most businesses respond with a quick “yes”. Since over 90% of people use the Internet to find information, it is no doubt an important place to get found. So… what’s the problem?