Here at WebFuel, we love inviting guest bloggers. Why? Because they bring fresh ideas to the table, while providing great insights from their specific area of expertise. This week we welcome back Ottawa lawyer James Katz. In the past James has blogged for WebFuel about Domain Name Dispute Resolution Set to Change for dot-Ca Domains. This week [...]
Here at WebFuel, we love inviting guest bloggers. Why? Because they bring fresh ideas to the table, while providing great insights from their specific area of expertise. This week we welcome James Katz; a lawyer with the Ottawa law firm BrazeauSeller LLP. His practice focuses primarily on Internet, Social Media and Trade-Marks law. What follows is the [...]
Kathryn Szymczyk, Lawyer and Trade-mark Agent with the national law firm Borden Ladner Gervais LLP, has been practicing trade-mark law for the last 13 years both in Canada and in Europe. She has a special interest in the effect that the Internet has had on the use and protection of trade-marks and copyright.
Just like having the “right address” for your business, selecting the correct domain name extension can help you on the web. So… what do you choose? .com, .net, .org, .info, .biz or a country-specific domain? If you are a Canadian business, or provide services to Canadians, a dot-ca should be a serious consideration.
It’s a New Year! What a great time to take a fresh look at your SEO strategies. While search engine optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the strategies outlined in the checklist, you will be well on your way to improving your website’s visibility in the search engines.
Google sitelinks began appearing first as a small experiment a few years ago. They now tend to be quite common place. Google introduced them as a quicker way for web users to find specific information. Rather than navigating through a website, you can simply click a sitelink on a search engine results page (SERP) – and go to a specific section (or web page) of a site.
There has been so much written about choosing the right domain name – and that thought process has changed somewhat over time. Why? Two main reasons: 1) Many domains are already registered 2) Businesses, more increasingly, want to rank high in search engine results.
Your domain name is like your own little piece of real estate on the web. It’s your street address in cyberspace. It is also known as your Internet identity. And to safeguard your online property, you MUST ensure that you hold the keys!
It’s almost like code, and it can sound like a foreign language. But these industry acronyms are really quite straightforward. Below you will find a list of SEO and industry related acronyms to help you get started in understanding the terminology of this industry. These are the more common ones that are worthwhile learning:
In a recent trip to Paris, I fully enjoyed the city of lights and everything Parisian. But… as a web marketer, I saw the capital of France in a different light. It was the world of domain names. They were everywhere. Web addresses were on store windows, tour buses, museum posters and even on television commercials. The Parisians are doing an excellent job of marketing their domain name to the public.
