As part of Canada Month here at WebFuel, every Monday we will be examining a Canadian Company that has effectively and successfully used Social Media to engage fans and improve their brand. This week we will be looking at Canada’s third largest airline, Porter.

As part of Canada Month here at WebFuel, every Monday we will be examining a Canadian Company or Person that has effectively and successfully used Social Media to engage fans and improve their brand.

This week we will be looking at local Artist and Politician, Greg Locke.

As part of Canada Month here at WebFuel, every Monday we will be examining a Canadian Company that has effectively and successfully used Social Media to engage fans and improve their brand. This week: Bishop’s University.

WebFuel believes that Canada will only continue to be a search and Social Media pioneer. The conversation about your brand is happening. Are you listening? Are you engaged? Are you building relationships with your consumers? You should be.

We are Canadian. Our clients are Canadian. We specialize in Canadian Search and Social Media.

The Job Search

Find a job – that’s the logical choice, right? That’s what society has taught us. So, armed with a fresh degree and some previous job experience, you test the job market. However, you should first go over this check list of Job Search dos and don’ts. Perfect your resume. Personalize your cover letter. Iron your shirt before the interview. Censor your Facebook Profile. Wait what? Facebook? Why?

Search. A simple word but one that involves a concentrated and dedicated approach. One that we at WebFuel know all about. We are dedicated to staying on top of the latest search trends, shifts, and tremors. We do this for you so that you can go about doing what you do best – running your business.

You may have recently noticed that Facebook has changed the way that it allows users to interact with brands on their site. Now, instead of “Becoming a Fan” of a brand, users now “Like” brands. The change that was made earlier this April went unnoticed by many, but may have significant implications for businesses in the near future. This brings about two questions – Why the change? And how will it make an impact?

t is truly a David vs. Goliath world our there for us entrepreneurs and small businesses. One of the hardest levels for small businesses to compete on with the large enterprises is advertising. While major companies such as Coca-Cola and Apple spend millions of dollars monthly on advertising, the little guys can often barely afford more than business cards and a website. While David overcame Goliath with his sling and stone, small businesses have a secret weapon of their own – Social Media.

Facebook Fan Pages provide businesses with an amazing opportunity to interact, communicate and develop personal relationships with consumers. As more and more business begin to take advantage of this incredible tool, how can you make yours stand out? Engage your audience, get them involved, start the conversation! While this can sometimes be quite difficult, Facebook provides users with over 10,000 applications to help this process. Here is my top ten list of the best Facebook Applications to improve your Fan Page.

Time and time again I hear people and business owners alike complaining about Facebook. While some say it is an over-cluttered time waster, others claim that it won’t last more than one more year – it is eventually doomed to fail. Many businesses in particular just don’t see the value in it.