Search. A simple word but one that involves a concentrated and dedicated approach. One that we at WebFuel know all about. We are dedicated to staying on top of the latest search trends, shifts, and tremors. We do this for you so that you can go about doing what you do best – running your business.

Inviting Ottawa business women (owners and consultants) that work in the Internet Industry – or rely on the Internet to be successful. Come and meet like-minded women & businesses. Learn what they do (profile your business) – and share work strategies over a coffee. This event is being hosted by WebFuel.

Google recently redesigned the campaign management tool in Google AdWords to make things easier and faster. This new interface is currently optional (beta version) and it can be accessed when you are logged into your account. If you are an AdWords advertiser, I recommend that you explore this user interface, all of the new features as well as web browser requirements.

WebFuel is pleased to announce that Helen Faber, Owner and Search Engine Optimizer has just been certified by Google as an AdWords Qualified Professional. This upgrades her status from Google Advertising Professional obtained earlier this year.

WebFuel is pleased to announce that we now offer Google AdWords training in Ottawa and the surrounding areas.

The search engine advertising field has lots of acronyms. What does CPA, CPC, CTR, GAP, GYM, PFI, PFL, PPC, SE, SEM, SEMPO, SEP and SERP mean? I, like many other search engine marketers, use these terms with our paid search clients all the time. For those new to search, WebFuel has drafted a list of the most common terms used.

As you likely know, Google AdWords is currently the most popular Pay-Per-Click advertising tool on the Internet. Setting up a Google PPC campaign is relatively easy and quick. You can actually be up and running in a matter of minutes. And… yes, you can get instant traffic to your site.

So…your business understands that search is an important component in your marketing mix. The next step is to develop your Internet marketing strategies. Do you invest in organic search engine optimization (SEO) or Pay-Per-Click (PPC) search engine advertising? Which strategy offers the best return on investment for your company?

A Google AdWords Pay-Per-Click (PPC) campaign is quick to set up and launch. It provides you with an opportunity to advertise to web users that are searching for your services or products. However, too often business owners do not invest the time to fully understand how to write an effective text-based Google ad before they launch their first campaign.