Archived; click post to view. Excerpt: Inviting Ottawa business women (owners and consultants) that work in the Internet Industry – or rely on the Internet to be successful. Come and meet like-minded women & businesses. Learn what they do (profile your business) – and share work strategies [...]

Inviting Ottawa business women (owners and consultants) that work in the Internet Industry – or rely on the Internet to be successful. Come and meet like-minded women & businesses. Learn what they do (profile your business) – and share work strategies over a coffee. This event is being hosted by WebFuel.

Any solid link building campaign should include an ongoing review of external links pointing to your site. These backlinks not only send targeted visitors to your website, they also (if done right) improve your credibility with the search engines. Management of these inbound links is often the most overlooked aspect of a link building strategy.

If you are wondering if Google Analytics can be beneficial for search engine optimization, the answer is “yes”. Google Analytics (GA) is a web-based metrics tool offered by Google. It provides important SEO data – that can be used to optimize your site for search. And… there is no charge for this web analytics software.

In recent years social media has emerged as a popular form of web-based interaction. Currently there are countless prominent social media sites that offer users free online communication and sharing of thoughts, ideas, information, videos and music. Even if you are relatively new to the web, chances are that you have used at least one of them before. Among the most popular social media sites today are Facebook, MySpace, LinkedIn, YouTube, Flickr, Twitter and the list goes on and on.

The search engine advertising field has lots of acronyms. What does CPA, CPC, CTR, GAP, GYM, PFI, PFL, PPC, SE, SEM, SEMPO, SEP and SERP mean? I, like many other search engine marketers, use these terms with our paid search clients all the time. For those new to search, WebFuel has drafted a list of the most common terms used.

As you likely know, Google AdWords is currently the most popular Pay-Per-Click advertising tool on the Internet. Setting up a Google PPC campaign is relatively easy and quick. You can actually be up and running in a matter of minutes. And… yes, you can get instant traffic to your site.

Social media, also commonly known as “New Media”, has become widely popular over the past few years. And… no, it is not just a fad. In 2009, you will need to pay close attention to social media as it will continue to become more prominent on the web.

So…your business understands that search is an important component in your marketing mix. The next step is to develop your Internet marketing strategies. Do you invest in organic search engine optimization (SEO) or Pay-Per-Click (PPC) search engine advertising? Which strategy offers the best return on investment for your company?

Web analytics software, such a Google Analytics, tracks the number of unique visitors to your website. In other words, each visitor is counted only once. This data is determined by using cookies. It also provides a breakdown showing you how many are first time visitors vs the number of returnees over a specified period of time.