According to Google, location-based searches and the use of geo-targeted keywords are on the increase. Currently one out of five searches on Google is related to a user’s location. Google’s local services have gained more visibility in the SERPs over the past year. We predict that the importance of Local Search will continue to rise [...]

Here at WebFuel, we love inviting guest bloggers. Why? Because they bring fresh ideas to the table, while providing great insights from their specific area of expertise. This week we welcome Stephen McGill; President & Creative Director of McGill Buckley, an award-winning marketing and branding agency in Ottawa. During his career, he has worked with virtually every sector of [...]

SMX Toronto is a conference held annually for Search Engine and Social Media marketing and professionals of all skill levels and experience. This conference features a star-studded cast of industry experts and pioneers who share their tips, ideas, solutions and insights about marketing in the new digital space. Topics included Search, pay per click campaigns, [...]

If you are wondering if Google Analytics can be beneficial for search engine optimization, the answer is “yes”. Google Analytics (GA) is a web-based metrics tool offered by Google. It provides important SEO data – that can be used to optimize your site for search. And… there is no charge for this web analytics software.

Well folks, it’s finally here. The event that I have been waiting for all year: The Art of Marketing Toronto. This will be my second time attending The Art of Marketing. Back in September, I made the two hour trip to Montreal to learn from some of the best of the best – Mitch Joel, Avinash [...]

(OTTAWA, ON – November 22, 2010) SEMPO Canada, recognized as the authority in Search Marketing in Canada, announced today the appointment of Helen Faber, Owner of Canadian SEO agency WebFuel, as the first Provincial Chair for the organization. SEMPO Canada is one of the country groups under this organization the SEMPO (Search Engine Marketing Professional Organization).

Groupon is a deal of day website located in major cities across North America and Europe. Every day, the website offers one single “Groupon” in each of it’s markets, usually at 50-90% off. The Groupons can be for anything from dance lessons, to spa getaways to restaurant deals. Groupon works through collective action – meaning that a certain number of people have to sign up for the deal for it to be available to everyone. If the minimum number of people don’t sign up, then the deal isn’t given out. his reduces some of the risk for the retailers who are giving the deals.

The Art of Marketing is a conference that features 6 World renowned best-selling authors – Mitch Joel, Seth Godin, Avinash Kaushik, Max Lenderman, Andy Nulman and Jeffrey Gitomer – who shared a blend of inspirational, forward thinking, real-world marketing stories, tips, ideas and issues.

As part of Education month at WebFuel, we have invited Kathryn Szymczyk, Canadian Intellectual Property Lawyer, to blog about protecting your brand on the Internet from a legal perspective. What do we see as a SEO Agency? Too many Canadian Businesses not paying close attention to their brand in Search – or Social Media.

Any solid link building campaign should include an ongoing review of external links pointing to your site. These backlinks not only send targeted visitors to your website, they also (if done right) improve your credibility with the search engines. Management of these inbound links is often the most overlooked aspect of a link building strategy.