Any solid link building campaign should include an ongoing review of external links pointing to your site. These backlinks not only send targeted visitors to your website, they also (if done right) improve your credibility with the search engines. Management of these inbound links is often the most overlooked aspect of a link building strategy.

Archived; click post to view. Excerpt: As 2009 comes to a close, we would like to continue our annual tradition of identifying the top five SEO myths of the year. For those of you who are new to search engine optimization (SEO), it can be a complicated field to understand. Unfortunately, it is often also [...]

If you are wondering if Google Analytics can be beneficial for search engine optimization, the answer is “yes”. Google Analytics (GA) is a web-based metrics tool offered by Google. It provides important SEO data – that can be used to optimize your site for search. And… there is no charge for this web analytics software.

There are two approaches to search engine optimization (SEO): White hat vs. Black hat. White hats (similar to the good guys in the movies) adhere to the search engine’s Webmaster guidelines, and are not in the business of attempting to trick them.

If you are somewhat familiar with search engine optimization, you may have heard the term “Black Hat”. Good topic for Halloween – no doubt. Black Hat is the name assigned to a search engine optimizer that practices unethical techniques to boost a client’s rankings in search engine results.

It is likely common knowledge that if you want to improve your rankings in Search, it all begins with keywords. A good strategic Search Engine Optimization and Marketing Plan starts with keyword research and analysis. On the organic side of search, these keywords are integrated into your website. This include SEO coding (what search engines can view rather than web visitors) as well as with the content of your web pages (viewed by both).

WebFuel is pleased to announce a new client reporting system for search engine rankings. We are releasing this just in time to mark our 5th year in business. There are a number of new and exciting initiatives during the months of September and October planned to celebrate this event. This is the second (of five)!

Search engines rank web pages not websites. In order for all of your pages to get crawled and indexed by the major engines, you require a website design that is search engine friendly. However, that is only the first step. Content not optimized for search, or that lacks keywords, can also hinder your ability to appear in a search engine results page (SERP). Ranking high on these natural search pages will, no doubt, empower your business on the web.

As you likely know, Google AdWords is currently the most popular Pay-Per-Click advertising tool on the Internet. Setting up a Google PPC campaign is relatively easy and quick. You can actually be up and running in a matter of minutes. And… yes, you can get instant traffic to your site.

It’s a New Year! What a great time to take a fresh look at your SEO strategies. While search engine optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the strategies outlined in the checklist, you will be well on your way to improving your website’s visibility in the search engines.