As part of Canada Month here at WebFuel, every Monday we will be examining a Canadian Company or Person that has effectively and successfully used Social Media to engage fans and improve their brand.

This week we will be looking at local Artist and Politician, Greg Locke.

WebFuel believes that Canada will only continue to be a search and Social Media pioneer. The conversation about your brand is happening. Are you listening? Are you engaged? Are you building relationships with your consumers? You should be.

We are Canadian. Our clients are Canadian. We specialize in Canadian Search and Social Media.

The Job Search

Find a job – that’s the logical choice, right? That’s what society has taught us. So, armed with a fresh degree and some previous job experience, you test the job market. However, you should first go over this check list of Job Search dos and don’ts. Perfect your resume. Personalize your cover letter. Iron your shirt before the interview. Censor your Facebook Profile. Wait what? Facebook? Why?

Search. A simple word but one that involves a concentrated and dedicated approach. One that we at WebFuel know all about. We are dedicated to staying on top of the latest search trends, shifts, and tremors. We do this for you so that you can go about doing what you do best – running your business.

t is truly a David vs. Goliath world our there for us entrepreneurs and small businesses. One of the hardest levels for small businesses to compete on with the large enterprises is advertising. While major companies such as Coca-Cola and Apple spend millions of dollars monthly on advertising, the little guys can often barely afford more than business cards and a website. While David overcame Goliath with his sling and stone, small businesses have a secret weapon of their own – Social Media.

Inviting Ottawa business women (owners and consultants) that work in the Internet Industry – or rely on the Internet to be successful. Come and meet like-minded women & businesses. Learn what they do (profile your business) – and share work strategies over a coffee. This event is being hosted by WebFuel.

There are literally hundreds of Social Networking sites out there. Some of them are great, and others are awful. Here is my top ten great Social Networking sites that you’ve probably never heard of.

It’s a New Year! What a great time to take a fresh look at your SEO strategies. While Search Engine Optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the strategies outlined in our checklist, you will be well on your way to improving your website’s visibility in the search engines.

WebFuel is pleased to announce that we now offer Social Media training in Ottawa and the surrounding areas. We are releasing this just in time to mark our 5th year in business. There are a number of new and exciting initiatives during the months of September and October planned to celebrate this event. This is the third (of five)!

The emergence of Social Media in recent years has been nothing short of incredible. Sites such as Twitter, Facebook and LinkedIn have grown at outstanding rates, with active users in the millions. Social Media can be a very beneficial tool for businesses, if used correctly. Consumers essentially rule the Social Media world – they tell companies and fellow consumers what they like, what they don’t like – which companies they love…and which companies they hate. This “Buzz” can be either very valuable, or very damaging to your company. Either way, you cannot afford to ignore the Buzz.