According to Google, location-based searches and the use of geo-targeted keywords are on the increase. Currently one out of five searches on Google is related to a user’s location. Google’s local services have gained more visibility in the SERPs over the past year. We predict that the importance of Local Search will continue to rise [...]
Last night marked the inaugural SEMPO Ottawa Meetup at The Hard Rock Cafe in the Byward Market. Dozens of Ottawa area marketing professionals and students gathered for a night of networking, education and discussion. WebFuel in association with McGill Buckley and SEMPO Ottawa hosted Google Canada’s Agency Lead Nectarios Economakis who spoke about the emergence [...]
SMX Toronto is a conference held annually for Search Engine and Social Media marketing and professionals of all skill levels and experience. This conference features a star-studded cast of industry experts and pioneers who share their tips, ideas, solutions and insights about marketing in the new digital space. Topics included Search, pay per click campaigns, [...]
Search. A simple word but one that involves a concentrated and dedicated approach. One that we at WebFuel know all about. We are dedicated to staying on top of the latest search trends, shifts, and tremors. We do this for you so that you can go about doing what you do best – running your business.
Having web presence is only the first step in getting found in a search. The next step is appearing in a search engine results page in Google or the other major search engines. If you are a Canadian company and/or you are targeting the Canadian market, you will need to get found in a country-specific search
In the search engine visibility field, PPC is an acronym for Pay-Per-Click. It is a type of search engine marketing that is also commonly known as Pay-Per-Click Advertising and Paid Search Advertising. PPC is an Internet advertising method whereby advertisers pay only when their ad is clicked on and web visitors go to their site.
