According to Google, location-based searches and the use of geo-targeted keywords are on the increase. Currently one out of five searches on Google is related to a user’s location. Google’s local services have gained more visibility in the SERPs over the past year. We predict that the importance of Local Search will continue to rise [...]
Last week Google launched an update to sitelinks in Canada. These changes have been rolled out in a Google Canada English Search but not yet in the French language version. And… it is important to point out that the expansion of sitelinks can be viewed using the latest web browsers such as Chrome, Firefox or [...]
SMX Toronto is a conference held annually for Search Engine and Social Media marketing and professionals of all skill levels and experience. This conference features a star-studded cast of industry experts and pioneers who share their tips, ideas, solutions and insights about marketing in the new digital space. Topics included Search, pay per click campaigns, [...]
If you are wondering if Google Analytics can be beneficial for search engine optimization, the answer is “yes”. Google Analytics (GA) is a web-based metrics tool offered by Google. It provides important SEO data – that can be used to optimize your site for search. And… there is no charge for this web analytics software.
It’s a New Year! What a great time to take a fresh look at your SEO strategies. While Search Engine Optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the items outlined in our checklist, you will be well on your way to improving your website’s visibility in the search engines.
Search. A simple word but one that involves a concentrated and dedicated approach. One that we at WebFuel know all about. We are dedicated to staying on top of the latest search trends, shifts, and tremors. We do this for you so that you can go about doing what you do best – running your business.
Any solid link building campaign should include an ongoing review of external links pointing to your site. These backlinks not only send targeted visitors to your website, they also (if done right) improve your credibility with the search engines. Management of these inbound links is often the most overlooked aspect of a link building strategy.
You must be wondering why I would write a blog post about SEO and 404 Error pages. Read on and learn why.
The great thing about guest bloggers is sometimes they say exactly what you would have blogged about but they do such a good job – why bother? Enter Jill Whalen. She blogs about organic SEO – and is my favourite blogger on this topic. This is not just because she is very knowledgeable but Jill can make it SEO so clear – anyone can actually understand it. While she is American, this post holds true for the Canadian search landscape as well.
Duplicate content is alive and well on the Web! And here’s why you as a website owner should care.
