The World Wide Web just turned 20! On August 6, 1991, the first website went live to the public. Today it is hard to imagine life without the Internet. Google and “Searching” has become, for most Canadians, part of our daily lives. However, still not completely understood is the Search Engine Results Page (also known [...]
SMX Toronto is a conference held annually for Search Engine and Social Media marketing and professionals of all skill levels and experience. This conference features a star-studded cast of industry experts and pioneers who share their tips, ideas, solutions and insights about marketing in the new digital space. Topics included Search, pay per click campaigns, [...]
If you are wondering if Google Analytics can be beneficial for search engine optimization, the answer is “yes”. Google Analytics (GA) is a web-based metrics tool offered by Google. It provides important SEO data – that can be used to optimize your site for search. And… there is no charge for this web analytics software.
WebFuel, an Ottawa SEO Agency, is proud to announce our team has achieved Google AdWords Certified Partner status. This upgrades our Google credentials from the Google Advertising Professionals (GAP) qualifications. WebFuel is the first Ottawa-based SEO company to achieve Partner Status from Google.
As 2009 comes to a close, we would like to continue our annual tradition of identifying the top five SEO myths of the year. For those of you who are new to search engine optimization (SEO), it can be a complicated field to understand. Unfortunately, it is often also confusing, as there are numerous myths – many of which have become false truths. Just like old wive’s tales, they have been told so many times that somehow they have become reality. Also on the list are some beliefs that were true, once upon a time, but are not anymore.
Google recently redesigned the campaign management tool in Google AdWords to make things easier and faster. This new interface is currently optional (beta version) and it can be accessed when you are logged into your account. If you are an AdWords advertiser, I recommend that you explore this user interface, all of the new features as well as web browser requirements.
WebFuel is pleased to announce that Helen Faber, Owner and Search Engine Optimizer has just been certified by Google as an AdWords Qualified Professional. This upgrades her status from Google Advertising Professional obtained earlier this year.
Just like having the “right address” for your business, selecting the correct domain name extension can help you on the web. So… what do you choose? .com, .net, .org, .info, .biz or a country-specific domain? If you are a Canadian business, or provide services to Canadians, a dot-ca should be a serious consideration.
WebFuel is pleased to announce that we now offer Google AdWords training in Ottawa and the surrounding areas.
The search engine advertising field has lots of acronyms. What does CPA, CPC, CTR, GAP, GYM, PFI, PFL, PPC, SE, SEM, SEMPO, SEP and SERP mean? I, like many other search engine marketers, use these terms with our paid search clients all the time. For those new to search, WebFuel has drafted a list of the most common terms used.
