Archived; click post to view. Excerpt: As 2009 comes to a close, we would like to continue our annual tradition of identifying the top five SEO myths of the year. For those of you who are new to search engine optimization (SEO), it can be a complicated field to understand. Unfortunately, it is often also [...]

If you are wondering if Google Analytics can be beneficial for search engine optimization, the answer is “yes”. Google Analytics (GA) is a web-based metrics tool offered by Google. It provides important SEO data – that can be used to optimize your site for search. And… there is no charge for this web analytics software.

Google recently redesigned the campaign management tool in Google AdWords to make things easier and faster. This new interface is currently optional (beta version) and it can be accessed when you are logged into your account. If you are an AdWords advertiser, I recommend that you explore this user interface, all of the new features as well as web browser requirements.

WebFuel is pleased to announce that Helen Faber, Owner and Search Engine Optimizer has just been certified by Google as an AdWords Qualified Professional. This upgrades her status from Google Advertising Professional obtained earlier this year.

Just like having the “right address” for your business, selecting the correct domain name extension can help you on the web. So… what do you choose? .com, .net, .org, .info, .biz or a country-specific domain? If you are a Canadian business, or provide services to Canadians, a dot-ca should be a serious consideration.

WebFuel is pleased to announce that we now offer Google AdWords training in Ottawa and the surrounding areas.

The search engine advertising field has lots of acronyms. What does CPA, CPC, CTR, GAP, GYM, PFI, PFL, PPC, SE, SEM, SEMPO, SEP and SERP mean? I, like many other search engine marketers, use these terms with our paid search clients all the time. For those new to search, WebFuel has drafted a list of the most common terms used.

As you likely know, Google AdWords is currently the most popular Pay-Per-Click advertising tool on the Internet. Setting up a Google PPC campaign is relatively easy and quick. You can actually be up and running in a matter of minutes. And… yes, you can get instant traffic to your site.

As 2008 comes to a close, we would like to start up an annual tradition of identifying the top five SEO myths of the year. For those new to search engine optimization (SEO), it can be a complicated field to understand. Unfortunately, it is often also confusing, as there are many myths – many of which have become false truths. Just like old wive’s tales, they have been told so many times that somehow they have become reality. Also on the list are some beliefs that were true, once upon a time, but are not anymore.

So…your business understands that search is an important component in your marketing mix. The next step is to develop your Internet marketing strategies. Do you invest in organic search engine optimization (SEO) or Pay-Per-Click (PPC) search engine advertising? Which strategy offers the best return on investment for your company?