Search. A simple word but one that involves a concentrated and dedicated approach. One that we at WebFuel know all about. We are dedicated to staying on top of the latest search trends, shifts, and tremors. We do this for you so that you can go about doing what you do best – running your business.

The Search Industry has so many acronyms and terms that those new to search often find it extremely confusing. Add to this that the fact that SEM and SEO are often used interchangeably. Clarity is sometimes difficult.

If you are wondering if Google Analytics can be beneficial for search engine optimization, the answer is “yes”. Google Analytics (GA) is a web-based metrics tool offered by Google. It provides important SEO data – that can be used to optimize your site for search. And… there is no charge for this web analytics software.

WebFuel is pleased to announce that we now offer Google AdWords training in Ottawa and the surrounding areas.

The search engine advertising field has lots of acronyms. What does CPA, CPC, CTR, GAP, GYM, PFI, PFL, PPC, SE, SEM, SEMPO, SEP and SERP mean? I, like many other search engine marketers, use these terms with our paid search clients all the time. For those new to search, WebFuel has drafted a list of the most common terms used.

As you likely know, Google AdWords is currently the most popular Pay-Per-Click advertising tool on the Internet. Setting up a Google PPC campaign is relatively easy and quick. You can actually be up and running in a matter of minutes. And… yes, you can get instant traffic to your site.

It’s a New Year! What a great time to take a fresh look at your SEO strategies. While search engine optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the strategies outlined in the checklist, you will be well on your way to improving your website’s visibility in the search engines.

It’s the end of the year and a good time to look at how the search engines are ranking. According to comScore, Nielsen and Hitwise, Google snags the top search market share in 2008.

So…your business understands that search is an important component in your marketing mix. The next step is to develop your Internet marketing strategies. Do you invest in organic search engine optimization (SEO) or Pay-Per-Click (PPC) search engine advertising? Which strategy offers the best return on investment for your company?

A SERP, which is an acronym for search engine results page, refers to the web page displayed after a search engine user performs a search query.