SMX Toronto is a conference held annually for Search Engine and Social Media marketing and professionals of all skill levels and experience. This conference features a star-studded cast of industry experts and pioneers who share their tips, ideas, solutions and insights about marketing in the new digital space. Topics included Search, pay per click campaigns, [...]
So you’ve embraced Social Media. You have a Facebook Page for your business, a YouTube channel and you even Tweet. Great! But can anyone find these pages? Or are they just being lost in the clutter? For too long businesses have believed that Social Media and SEO are two separate things, when in fact they [...]
If you are wondering if Google Analytics can be beneficial for search engine optimization, the answer is “yes”. Google Analytics (GA) is a web-based metrics tool offered by Google. It provides important SEO data – that can be used to optimize your site for search. And… there is no charge for this web analytics software.
(OTTAWA, ON – November 22, 2010) SEMPO Canada, recognized as the authority in Search Marketing in Canada, announced today the appointment of Helen Faber, Owner of Canadian SEO agency WebFuel, as the first Provincial Chair for the organization. SEMPO Canada is one of the country groups under this organization the SEMPO (Search Engine Marketing Professional Organization).
Search. A simple word but one that involves a concentrated and dedicated approach. One that we at WebFuel know all about. We are dedicated to staying on top of the latest search trends, shifts, and tremors. We do this for you so that you can go about doing what you do best – running your business.
The Search Industry has so many acronyms and terms that those new to search often find it extremely confusing. Add to this that the fact that SEM and SEO are often used interchangeably. Clarity is sometimes difficult.
WebFuel is pleased to announce that we now offer Google AdWords training in Ottawa and the surrounding areas.
The search engine advertising field has lots of acronyms. What does CPA, CPC, CTR, GAP, GYM, PFI, PFL, PPC, SE, SEM, SEMPO, SEP and SERP mean? I, like many other search engine marketers, use these terms with our paid search clients all the time. For those new to search, WebFuel has drafted a list of the most common terms used.
As you likely know, Google AdWords is currently the most popular Pay-Per-Click advertising tool on the Internet. Setting up a Google PPC campaign is relatively easy and quick. You can actually be up and running in a matter of minutes. And… yes, you can get instant traffic to your site.
It’s a New Year! What a great time to take a fresh look at your SEO strategies. While search engine optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the strategies outlined in the checklist, you will be well on your way to improving your website’s visibility in the search engines.
