Last night over 100 Social Media enthusiasts gathered at The Hard Rock Cafe in the Byward Market for yet another Third Tuesday Ottawa: “As Google Sees It” with Jacob Glick.

There is no denying that Search Engine Optimization (commonly known as SEO) is hot! Ranking high in the SERPs (Search Engine Results Pages) gives your business greater visibility on the web. And… there is also no doubt that people Search. Long gone are the days where you let your fingers do the walking.

98% of online Canadians use search. According to Internet World Stats, 84 percent of Canadians use the Internet (the highest Internet usage per capita in the World). These unique web users perform more than 85 million searches a day. 72% of searchers click on natural (organic) listings on a Search Engine Results Page (SERP) verus [...]