SEO stands for “Search Engine Optimization”. The acronym “SEOs” can also refer to “Search Engine Optimizers”. These are consultants (like myself), who perform optimization projects for their clients, or in-house SEOs that work as an employee for a business. SEO is not new. It began in the mid 1990s. Today SEO is hot – and [...]
Google rolled out many (too many) new Search features and algorithm changes in 2011. It’s been quite the year – especially for those of us that work in Search. Google turned 13 this year, and in our opinion, the search engine displayed some teenage behaviours (ugh!). While there were many new challenges in the SEO industry, Google [...]
In the spirit of Halloween, we’ve compiled a few chilling tales that we have seen over the past several years as a SEO agency. Usually we blog about SEO myths and scams, but this time we decided to share with you real horror stories we have uncovered for our Canadian clients or those targeting the [...]
Matt Cutts, Google’s head of web spam fighting team, has publicly stated that Google does not consider Search Engine Optimization (SEO) to be spam. According to Matt, there are plenty of good SEOs out there (also known as White Hat SEO). He explains that Search Engine Optimization basically means trying to make sure that “your [...]
Last week Google launched an update to sitelinks in Canada. These changes have been rolled out in a Google Canada English Search but not yet in the French language version. And… it is important to point out that the expansion of sitelinks can be viewed using the latest web browsers such as Chrome, Firefox or [...]
I am obsessed with speed…always have been…always will be. So what better topic then website performance? More importantly website speed. The faster the better! Slow page load times will have a negative effect on website page conversions. There is no question about it. Stick around and I’ll tell you why you should be thinking about [...]
If you care about Search and Search Engines, your website should be designed with this in mind. The layout of the site architecture (often referred to as Information Architecture), is key from a SEO perspective. It is a crucial component in achieving high organic Search Engine Optimization rankings. And… this process should be ideally addressed [...]
Senior Executive Comes On Board To Help Address Increased Demand For Search Agency Services And Lead Technology Infrastructure Development. May 30, 2011 – Ottawa, Ontario, Canada –– WebFuel Inc. an Ottawa-based, full-service Search Engine Optimization (SEO) agency, is pleased to announce the appointment of Information Technology industry veteran Les Faber to the position of Director [...]
SMX Toronto is a conference held annually for Search Engine and Social Media marketing and professionals of all skill levels and experience. This conference features a star-studded cast of industry experts and pioneers who share their tips, ideas, solutions and insights about marketing in the new digital space. Topics included Search, pay per click campaigns, [...]
Having a web presence is only the first step in getting found in a Search. The next step is appearing in a SERP (Search Engine Results Page) in Google or one of the other major search engines. If you are a Canadian company and/or you are targeting the Canadian market, you will need to get [...]
