Social Media is huge – by this point, we all know this. It seems as if everybody is jumping on board and embracing this “new” tool. But are they doing it properly? Yes, it is important to embrace Social Media, but it is an art and a science. A poorly executed Social Media campaign can do more damage than good for your brand and your reputation online. Here are ten common Social Media mistakes that companies often make.

YouTube vs. Vimeo – a classic rivalry where one is more popular than the other – but is it really better? While they are certainly not the only two video sharing sites online, they are by far the most popular. YouTube and Vimeo have their similarities – and their differences. Whichever you decide is “best” is up to you.

Social Media is huge – there’s no doubting that. It’s importance has been stressed to you time and time again. So finally you decide to take the leap and embrace this “new” tool. One problem: Social Media has it’s own language – one that at times sounds completely foreign. How can you possibly use these tools if you don’t speak Social Media? That is why I have put together a Social Media glossary, a starter’s kit of sorts, to help you understand basic Social Media terms.