Google Analytics, Eh?
This is the first in a series of posts covering what data to analyze in Google Analytics if you are targeting the Canadian marketplace, starting with Map Overlay.

One of the first pieces of data most website owners look at is their website’s Visitors (how many people come to a website) & then their Bounce Rate.

One of the awesome things about the current set of web analytics applications is that they allow you to measure most any activity on your website. This can be a double-edged sword as most website owners don’t really understand the value of the data they have harvested, nor do they understand the limitless opportunities this information provides them and (more importantly) their business.

There are a plethora of Website Analytics tools available to choose from! Some are free and others will cost you money. The decision of which tool to use is yours and yours alone. We use Google Analytics as our primary data gathering and analysis tool. But that is us (The fact that it is free is secondary.). You may choose another platform.

Any solid link building campaign should include an ongoing review of external links pointing to your site. These backlinks not only send targeted visitors to your website, they also (if done right) improve your credibility with the search engines. Management of these inbound links is often the most overlooked aspect of a link building strategy.

It’s a New Year! What a great time to take a fresh look at your SEO strategies. While Search Engine Optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the strategies outlined in our checklist, you will be well on your way to improving your website’s visibility in the search engines.

Our blog is officially two years old! To celebrate, we have decided to occasionally invite guest bloggers to share their perspective on our industry. We’re happy to announce that our first guest blogger is Jill Whalen. I had the opportunity to meet her two years ago at SES Toronto. Jill’s expertise is in organic search. And… if I ever get to Boston, paying her a visit will be at the top of my list!

If you are wondering if Google Analytics can be beneficial for search engine optimization, the answer is “yes”. Google Analytics (GA) is a web-based metrics tool offered by Google. It provides important SEO data – that can be used to optimize your site for search. And… there is no charge for this web analytics software.

As a qualified teaching professional, I have a strong belief in education and ongoing learning. This is a lofty target when it comes to the Search Industry. It’s like drinking from a firehose. Without a strong focus, you will get the water; but not necessarily the stream you are after.

If you are just starting out with Google Analytics, the new terminology can be overwhelming and often confusing. Understanding the terms used is essential before you can begin to analyze your site’s data. A good place to start, of course, is with the more popular and important terms.