You hired a hot young web designer to rebuild your website and give your company a whiz-bang Internet presence. The site has it all – links galore, a flashy logo, is search engine friendly, it even has a blog section. But nothing has changed – sales, leads, marketing numbers, etc. are still the same as before.

Inviting Ottawa business women (owners and consultants) that work in the Internet Industry – or rely on the Internet to be successful. Come and meet like-minded women & businesses. Learn what they do (profile your business) – and share work strategies over a coffee. This event is being hosted by WebFuel.

WebFuel is pleased to officially announce the launch of our new website! We are rolling this out just in time to mark our 5th year in business. There are a number of new and exciting initiatives during the month of September planned to celebrate this event. This is the first (of five)!

Search engines rank web pages not websites. In order for all of your pages to get crawled and indexed by the major engines, you require a website design that is search engine friendly. However, that is only the first step. Content not optimized for search, or that lacks keywords, can also hinder your ability to appear in a search engine results page (SERP). Ranking high on these natural search pages will, no doubt, empower your business on the web.

A high bounce rate can be an indication that there is an issue with your website. Since the home page tends to be the top landing page for most sites, understanding what is causing the bounces on this specific page should be your top priority.

It’s a New Year! What a great time to take a fresh look at your SEO strategies. While search engine optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the strategies outlined in the checklist, you will be well on your way to improving your website’s visibility in the search engines.

We have all seen them. The worst looking websites ranking in the top organic positions in Google and the other major search engines. Sadly, these are often SEO websites (ranking high is important to getting hired). And… you have also likely seen sites built entirely with Flash. These are often real estate sites (they are selling dream homes). Beautiful, no doubt – but not search engine friendly. You won’t find these sites in the top 100 positions in natural keyword-driven search results.

Seems like a simple question. However, many website owners do not have a fully search engine friendly site – and many don’t even know it. In most of these cases, search engine optimization was never even considered during the website development stage.

Splash pages were once the rage. Web designers would create an eye-catching visual, a “splash”, to set the stage for the website (and show off their design skills). While no longer the trend, they still exist.

It seems like a simple question. And… usually most businesses respond with a quick “yes”. Since over 90% of people use the Internet to find information, it is no doubt an important place to get found. So… what’s the problem?