Any solid link building campaign should include an ongoing review of external links pointing to your site. These backlinks not only send targeted visitors to your website, they also (if done right) improve your credibility with the search engines. Management of these inbound links is often the most overlooked aspect of a link building strategy.

Link building is the process of increasing the number of quality inbound links (also known as backlinks) to your website, blog or online profile. The focus of this Search Engine Optimization (SEO) strategy is to improve link popularity, thus helping increase a web page’s position in the major search engines.

You have likely been hearing the term backlinks more and more as SEO (Search Engine Optimization) becomes more important. Backlinks are links to your website, blog or online profile. They are also known as inbound links (IBLs).