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		<title>Social Media for Social Good: Big Brothers Big Sisters Ottawa</title>
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		<pubDate>Mon, 12 Dec 2011 14:39:30 +0000</pubDate>
		<dc:creator>Les</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Community Support]]></category>
		<category><![CDATA[Giving Back Month]]></category>
		<category><![CDATA[Guest Blogger]]></category>
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		<category><![CDATA[Social Good]]></category>
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		<guid isPermaLink="false">http://www.webfuel.ca/?p=5926</guid>
		<description><![CDATA[<p>Giving Back Month During Giving Back Month the folks at WebFuel have decided to use our Social Media for Social Good. We believe that Social Media is an incredible tool that can be used the change the world around us. It can help share a story. Increase awareness about an initiative. Influence the community around you. Raise [...]</p><p><a href="http://www.webfuel.ca/social-media-social-good-big-brothers-big-sisters-ottawa/">Social Media for Social Good: Big Brothers Big Sisters Ottawa</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></description>
			<content:encoded><![CDATA[<p><strong>Giving Back Month</strong></p>
<p>During <a title="WebFuel Giving Back Month: Using Social Media for Social Good" href="http://www.webfuel.ca/giving-back-month-social-media-social-good/" target="_blank">Giving Back Month</a> the folks at WebFuel have decided to use our Social Media for Social Good. We believe that Social Media is an incredible tool that can be used the change the world around us. It can help share a story. Increase awareness about an initiative. Influence the community around you. Raise money. Its reach, power, and versatility are incredible, and when used the <em>right</em> way, can make the world a better place.</p>
<p><a href="http://www.webfuel.ca/wp-content/uploads/Giving-Back-Month.png"><img class="aligncenter" title="Giving Back Month" src="http://www.webfuel.ca/wp-content/uploads/Giving-Back-Month.png" alt="Giving Back Month Social Media for Social Good: Big Brothers Big Sisters Ottawa" width="401" height="219" /></a></p>
<p>We have invited a group of guest bloggers from local and national charities to tell us how they have used their Social Media for Social Good. Our first guest blogger in this series was Stacey Diffen-Lafleur who wrote about how The United Way Ottawa uses Social Media for Social Good. Next up Alexandra Reid tells us about how <a title="Big Brothers Big Sisters Ottawa" href="http://www.bbbso.ca/" target="_blank">Big Brothers Big Sisters Ottawa</a> is Using Social Media to make a difference.</p>
<p><strong>Social Media for Social Good: Big Brothers Big Sisters Ottawa</strong></p>
<p>Since its inception in 1970, <a title="Big Brothers Big Sisters Ottawa" href="http://www.bbbso.ca/en/Home/default.aspx" target="_blank">Big Brothers Big Sisters</a> has been an inherently social organization. Long before Social Media platforms began operating as virtual community centers, our locally focused and locally run programs were founded on the same principles that have now transferred into best practices in the Social Media space, namely community building and engagement.</p>
<p style="text-align: center;"><a href="http://www.webfuel.ca/wp-content/uploads/Ottawa_BI_stacked_2colour_BlackText_300dpi_RGB.jpg"><img class="aligncenter size-large wp-image-5939" title="Big Brothers Big Sisters Ottawa" src="http://www.webfuel.ca/wp-content/uploads/Ottawa_BI_stacked_2colour_BlackText_300dpi_RGB-1024x386.jpg" alt="Ottawa BI stacked 2colour BlackText 300dpi RGB 1024x386 Social Media for Social Good: Big Brothers Big Sisters Ottawa" width="491" height="186" /></a></p>
<p>There is nothing more fundamentally social than friendship, and while we believe that face-to-face interaction is vital to developing healthy bodies and minds in our young people today, technology can also play an important role in communication as well as initiating and maintaining healthy relationships.</p>
<p>As our organizational goals and those of Social Media align, it was only natural that we use these channels to develop the <a title="Big Brothers Big Sisters Ottawa Programs" href="http://www.bbbso.ca/en/Home/Programs/default.aspx" target="_blank">programs</a> we’ve always provided on a deeper and wider scale. Our Ottawa chapter strives to be on the leading edge of the Big Brothers Big Sisters movement in Canada, and that includes adopting innovative technologies that allow our community to connect with us on their own terms.</p>
<p>Many of the young adults, youths and children suitable for our programs fall into the group widely known today as “Generation Y,” or the “Millennial generation.” The majority of the young people that fall into this category are so-called “digital natives,” which means they have never known a world without digital technology. Social Media has proven to be an excellent way of connecting with this tech-savvy demographic. They’re on Twitter, Facebook and LinkedIn sharing their experiences and asking questions about our organization, and so we’re on <a title="Twitter: Big Brothers Big Sisters Ottawa" href="https://twitter.com/#!/BBBSO" target="_blank">Twitter</a>, <a title="Facebook: Big Brothers Big Sisters Ottawa" href="https://www.facebook.com/pages/Bigbrothersbigsisters-Ottawa/168057236582168" target="_blank">Facebook</a> and <a title="LinkedIn: Big Brothers Big Sisters Ottawa" href="http://www.linkedin.com/company/318325?trk=tyah" target="_blank">LinkedIn</a> too, listening, answering and engaging.</p>
<p>Not to be boastful, but as a team of community-minded individuals, we do “get” what social really means. It does not mean aimlessly shouting press releases at our community, even if they are well disguised as tweets and status updates. It does mean listening and responding helpfully to our community’s inquiries and sharing appropriate and timely content that our community wants to hear about.</p>
<p>We’re also quite technologically savvy in our strategy, using <a title="Hootsuite" href="https://hootsuite.com/dashboard" target="_blank">Hootsuite</a> to monitor Social Media streams for content shared by others, Google Reader to stay on top of blog posts and LinkedIn Answers relevant to our space and a wide range of analytics tools to track and measure our progress.</p>
<p>While staying on top of news in our space and finding appropriate opportunities to engage with our community isn’t exactly an easy job, Social Media has rewarded us in so many ways, we can’t imagine why anyone would be so silly as to ignore this valuable opportunity.</p>
<p>How, specifically, has Social Media helped us connect and build our community?</p>
<p><strong>Social Media helps us establish relationships</strong></p>
<p>Through monitoring Twitter streams, we find numerous people interested in learning more about our program and sharing their experiences. Even if these individuals aren’t in the Ottawa area, we reach out to them to answer their questions, start conversations and share their experiences on our channels. The simple act of listening bridges important relationships and gives confidence to those individuals that we truly believe in what we are advocating. Furthermore, sharing important stories demonstrates that we value and support their opinions and ideas as well. Listening and being supportive are virtues we encourage in our volunteers and so we must also practice them ourselves in the Social Media space.</p>
<p>But while our approach is genuine, it’s not entirely selfless. We are working to achieve specific goals by dedicating time to these platforms, and encouraging and then recruiting previously prospective volunteers is certainly a central goal if we are to continue moving our organization forward.</p>
<p><strong>Social Media helps us maintain and develop relationships</strong></p>
<p>Social Media has not only helped us recruit new volunteers, but also aided us in maintaining long lasting relationships that are vital to our success. In addition to volunteers, we also require consistent donations to continue running our programs. Social Media gives us the ability to open our doors completely and express our humanity online, while also allowing us to reach out to important financial supporters and develop those credible and trusting relationships that last.</p>
<p><strong>Social Media helps us get our messages out</strong></p>
<p>We also use Social Media to share our achievements, events and other news. To ensure a healthy balance, we follow the 80/20 rule, which suggests that just 20 percent of content shared by businesses and organizations is about themselves, while 80 percent is about others. Not only is this approach the most social, it’s also the most successful because it encourages reciprocal relationships whereby others feel encouraged to share our content, giving us the ability to tap into other communities and establish wider authority on our channels.</p>
<p>We also share our content creatively. Instead of simply tweeting the title of a press release, we engage response from our communities by asking questions and starting discussions around the content. <a title="Big Brothers Big Sisters' Ottawa Value of an Hour campaign" href="http://www.bigbrothersbigsisters.ca/en/Home/Communications/whatwouldyoudowithanextrahour/fedexvalueofanhourcampaign/default.aspx" target="_blank">Big Brothers Big Sisters’ Value of an Hour campaign</a>, which exploded across Social Media channels nationwide, was proof that this approach works.</p>
<p>Social Media is also used to promote our upcoming events, such as <a title="Climb 4 Kids Ottawa" href="http://www.climb4kidsottawa.com/" target="_blank">Climb4KidsOttawa</a>, a rock-climbing event to raise awareness and donations for Big Brothers Big Sisters Ottawa. Additionally, we start LinkedIn discussions, and ask questions through LinkedIn Answers and post our content as responses to relevant blog posts and news articles. There really is no end to how organizations can creatively share their content in ways that resonate with their audiences.</p>
<p>How do you use Social Media effectively and what are the benefits you have seen as a result of your efforts?</p>
<p><em>Big Brothers Big Sisters of Canada (BBBSC) is the leading child and youth serving organization providing mentoring programs across the country. Providing support to more than 1000 Canadian communities, our over 128 local agencies offer the service that the organization was founded on: One-to-One Matching. Men and women (age 18 or older) give of their time to become a mentor to a young person who can greatly benefit from having an adult role model to look up to.</em></p>
<p><em>Times change. Volunteers change. Big Brothers Big Sisters of Canada has also changed. In response to the different needs and demands of children, youth, and volunteers alike, we have created new programs to fit our changing society. Couples for Kids, Cross Gender Matching, In-School Mentoring, Big Bunch, and Kids &#8216;n&#8217; Kops group programs (for those kids on the waiting lists), and the new Life Skills Program all provide a variety of opportunities for volunteering and support to children and youth. </em></p>
<p><em>Each local Big Brothers Big Sisters agency is responsible for responding to its own community’s needs, so please see what exciting and innovative programs are being offered at your local agency.</em></p>
<p><em>If you are thinking about becoming a Big Brother or Big Sister</em><a href="http://www.bbbsc.ca/members/training/volunteer_inquiry.asp?ID=volunteer"><em>, contact your local agency</em></a><em>. </em><em></em></p>
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<p><a href="http://www.webfuel.ca/social-media-social-good-big-brothers-big-sisters-ottawa/">Social Media for Social Good: Big Brothers Big Sisters Ottawa</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></content:encoded>
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		<title>Social Media for Social Good: United Way Ottawa</title>
		<link>http://www.webfuel.ca/social-media-social-good-united-way-ottawa/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-social-good-united-way-ottawa</link>
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		<pubDate>Tue, 06 Dec 2011 14:40:39 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Community Support]]></category>
		<category><![CDATA[Giving Back Month]]></category>
		<category><![CDATA[Guest Blogger]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Social Good]]></category>
		<category><![CDATA[WebFuel News]]></category>

		<guid isPermaLink="false">http://www.webfuel.ca/?p=5893</guid>
		<description><![CDATA[<p>Giving Back Month During Giving Back Month the folks at WebFuel have decided to use our Social Media for Social Good. We believe that Social Media is an incredible tool that can be used the change the world around us. It can help share a story. Increase awareness about an initiative. Influence the community around [...]</p><p><a href="http://www.webfuel.ca/social-media-social-good-united-way-ottawa/">Social Media for Social Good: United Way Ottawa</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></description>
			<content:encoded><![CDATA[<p><strong>Giving Back Month</strong></p>
<p>During <a title="WebFuel Giving Back Month: Using Social Media for Social Good" href="http://www.webfuel.ca/giving-back-month-social-media-social-good/" target="_blank">Giving Back Month</a> the folks at WebFuel have decided to use our Social Media for Social Good. We believe that Social Media is an incredible tool that can be used the change the world around us. It can help share a story. Increase awareness about an initiative. Influence the community around you. Raise money. Its reach, power, and versatility are incredible, and when used the <em>right</em> way, can make the world a better place.</p>
<p style="text-align: center;"><a href="http://www.webfuel.ca/wp-content/uploads/Giving-Back-Month.png"><img class="aligncenter size-full wp-image-5884" title="Giving Back Month" src="http://www.webfuel.ca/wp-content/uploads/Giving-Back-Month.png" alt="Giving Back Month Social Media for Social Good: United Way Ottawa" width="401" height="219" /></a></p>
<p>We have invited a group of guest bloggers from local and national charities to tell us how they have used their Social Media for Social Good.Our first guest blogger in this series is Stacey Diffen-Lafleur who shares with us how The United Way Ottawa is using their Social Media for Social Good.</p>
<p><strong>Social Media for Social Good: United Way Ottawa</strong></p>
<p>We are always looking for ways to engage new audiences, to spread our reach and get their help to make our community better for everyone. We do this by sharing stories, demonstrating impact and making it easy for people to talk with us. Social Media has made a difference in our outreach strategy and how we engage people from across our city to make change happen.</p>
<p>Why are we using it? It’s a community conversation that everyone can contribute to and build on.</p>
<p>We’ve found that Social Media opens new doors for us. Since 2009 the team at <a title="United Way Ottawa" href="http://www.unitedwayottawa.ca/" target="_blank">United Way Ottawa</a> has been using <a title="Facebook: The United Way Ottawa" href="www.facebook.com/unitedwayottawa" target="_blank" class="broken_link">Facebook</a>, <a title="Twitter: The United Way" href="http://twitter.com/UnitedWayOttawa" target="_blank">Twitter</a>, <a title="LinkedIn" href="http://www.linkedin.com/" target="_blank">LinkedIn</a> and <a title="Flickr: The United Way Ottawa" href="http://www.flickr.com/photos/unitedwaycentraideottawa/sets/" target="_blank">Flickr</a> to have a conversation.</p>
<p>Let me be clear, it’s not all about fundraising either. Our business is engagement. We use Social Media to demonstrate results, to share stories of the lives we’ve helped to change and to invite people to interact with us all with a goal of making our community stronger, healthier and safer for everyone.</p>
<p>Here are a couple of examples of where we’ve seen social media really make a difference.</p>
<p style="text-align: center;"><a href="http://www.webfuel.ca/wp-content/uploads/United-Way-Logo.png"><img class="aligncenter size-large wp-image-5897" title="United Way Logo" src="http://www.webfuel.ca/wp-content/uploads/United-Way-Logo-1024x196.png" alt="United Way Logo 1024x196 Social Media for Social Good: United Way Ottawa" width="516" height="98" /></a></p>
<p><strong>Reaching out to up-and-coming leaders<br />
</strong><br />
<a title="Schmoozefest: The United Way Ottawa" href="http://www.unitedwayottawa.ca/schmoozefest/" target="_blank"> Schmoozefest </a>- an event run by our Next Generation Cabinet &#8211; recently celebrated six years with a complete sell-out. Money raised goes back into the community, again helping to make a difference in our community. How did we build a buzz about Schmoozefest? Via Twitter. And the people that came to schmooze got a lot more than they expected. <a title="Twitter: Kelly Rusk" href="www.twitter.com/krusk" target="_blank" class="broken_link">Kelly Rusk</a>, a member of Ottawa’s twitter community was there and shared her Schmoozefest experience through a post at <a title="Local Tourists Ottawa Blog: Schmoozefest 2011" href="http://ltottawa.wordpress.com/2011/10/24/united-way-schmoozefest-2011-bringing-the-community-together-in-the-best-possible-way/" target="_blank">Local Tourist Ottawa’s Blog</a>.</p>
<p>And that’s just one aspect of social media supporting the work we do.</p>
<p><strong>Bloggers are media too</strong></p>
<p>We give bloggers the same access we give media, and we give them the same materials and same opportunities to meet and interview. And you know what? They like it. They <a title="Sense and Community Blog: Make Change Happen" href="http://senseandcommunity.com/2011/09/23/make-change-happen/" target="_blank">write </a>about us, they help us get the word out via the blogosphere about the work we are doing in and for our community.</p>
<p><strong>QR Codes, offering more than just a quick read</strong></p>
<p>QR (quick response) codes are another new way we are sharing stories of people who have had their lives changed through the help of United Way Ottawa. This year our print ads that feature people from our community contain a QR code that takes a reader directly to their story on our website, both written and in video format. What once was just a single view before the page is turned, is now generating traffic on our website and as a result, broadening our reach. <a title="The United Way Ottawa: Melissa's Story" href="http://www.unitedwayottawa.ca/English/Speak%20Up/Lives%20Changed/Melissa.php" target="_blank">Melissa’s story</a>, a LiveWorkPlay program participant, has been scanned hundreds of times.</p>
<p><strong>Twitter – a launch pad</strong></p>
<p>Twitter remains one of my favourite ways to talk with people in Ottawa – and at the beginning I devoted a lot of time to building a following – both for my personal account and for <a title="Twitter: The United Way Ottawa" href="http://twitter.com/UnitedWayOttawa" target="_blank">@UnitedWayOttawa</a>, our corporate account. Today the corporate account has its own momentum and has outpaced <a title="Twitter: Stacey Diffin-Lafleu" href="www.twitter.com/TheStacey" target="_blank" class="broken_link">@TheStacey</a> by several hundred followers. It is an instant channel to share daily <a title="Donate to The United Way Ottawa" href="http://www.unitedwayottawa.ca/English/Give/index.php" target="_blank">campaign</a> <a title="The United Way Campaign Totals" href="http://www.unitedwayottawa.ca/index.php" target="_blank">totals</a> – which are retweeted regularly by news outlets and the general public. We use it to share lives changed too, these also get a lot of RTs. Everyone has a hand in helping us make change happen in our community.</p>
<p>Social Media helps us to educate our donors, partners and our community about how we are <a title="The United Way: By The Numbers" href="http://www.unitedwayottawa.ca/by-the-numbers/" target="_blank">investing</a> their gifts and the results we are working towards. Additionally, we use it to help other companies who are holding events, doing workplace campaigns, or soliciting other kinds of support like sponsorships, volunteers or gifts in kind.</p>
<p>Over the next few months we’ll be rolling out a new, fully-sponsored website, and building on a grant we’ve received from Google, we’re developing a Google AdWords campaign. I am certain that other channels will appear, and some may change, but one thing I know, the conversation about our community and the potential for everyone – no matter where they work or how they want to engage – to make it better will only grow. Social Media is where that conversation is happening, I invite everyone to join.</p>
<p><a href="https://twitter.com/#!/TheStacey" target="_blank">Stacey Diffin-Lafleur</a>, Senior Director, Marketing at <a href="http://www.unitedwayottawa.ca/" target="_blank">United Way Ottawa</a> has more than 19 years of marketing experience and is one of Ottawa’s social media community pioneers. She gets the Internet, she gets communication and she gets the impact that conversations – online and off – can deliver for our community.</p>
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<p><a href="http://www.webfuel.ca/social-media-social-good-united-way-ottawa/">Social Media for Social Good: United Way Ottawa</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></content:encoded>
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		<title>Saying A Fond Farewell To Jason Faber</title>
		<link>http://www.webfuel.ca/fond-farewell-jason-faber/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fond-farewell-jason-faber</link>
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		<pubDate>Fri, 02 Dec 2011 19:05:26 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<description><![CDATA[<p>It is with a bittersweet mix of sadness for us, and genuine excitement for him that we are bidding adieu to Jason Faber today. Although it seems like only yesterday that Jason Faber joined WebFuel as our Social Media Strategist, it has been over three and a half years! Where does the time go? Jason [...]</p><p><a href="http://www.webfuel.ca/fond-farewell-jason-faber/">Saying A Fond Farewell To Jason Faber</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></description>
			<content:encoded><![CDATA[<p>It is with a bittersweet mix of sadness for us, and genuine excitement for him that we are bidding adieu to Jason Faber today.</p>
<p>Although it seems like only yesterday that Jason Faber joined WebFuel as our Social Media Strategist, it has been over three and a half years! Where does the time go?</p>
<p><a href="http://www.webfuel.ca/wp-content/uploads/JasonFaber20111.jpg"><img class="alignleft size-full wp-image-5898" style="margin-top: 5px; margin-bottom: 5px; margin-left: 10px; margin-right: 10px;" title="Jason Faber " src="http://www.webfuel.ca/wp-content/uploads/JasonFaber20111.jpg" alt="JasonFaber20111 Saying A Fond Farewell To Jason Faber" width="65" height="80" /></a>Jason started working with WebFuel as our go-to blogger while he was still studying at Bishops University and working as their Social Media Manager. Upon graduation he joined WebFuel full-time and has played an invaluable role in helping the company grow, driving our Social Media efforts, building our brand and being the face of WebFuel at dozens of events in Ottawa, Montreal and Toronto.</p>
<blockquote><p>&#8220;Working at WebFuel has been a fantastic and fulfilling experience for me from day one,” says Jason. “Straight out of university I’ve been able to participate, contribute and have a real say in the growth of a company that I greatly respect &#8211; not just for the outstanding work they do in search but also for the ethical way they do it. The team at WebFuel has given me so many wonderful opportunities to work with great clients, contribute to great community causes as well as continually learn and enhance my search, social media, business and writing skills.”</p></blockquote>
<p>While we are saying goodbye to Jason Faber today, we know that he will always be a big part of WebFuel and wish him all the best in the next chapter of his career.</p>
<p>Stay Connected with WebFuel!</p>
<p style="text-align: left;"><a title="Like WebFuel on Facebook" href="http://www.facebook.com/WebfuelCanada"><img class="alignleft size-full wp-image-1287" style="margin: 0px 3px; border: 0pt none;" title="Like WebFuel on Facebook" src="http://www.webfuel.ca/wp-content/uploads/2009/08/facebook.png" alt="facebook Saying A Fond Farewell To Jason Faber" width="64" height="64" /></a> <a title="Follow WebFuel on Twitter" href="http://twitter.com/WebFuel_Canada"><img class="alignleft size-full wp-image-1307" style="margin: 0px 3px; border: 0pt none;" title="Follow WebFuel on Twitter" src="http://www.webfuel.ca/wp-content/uploads/2009/08/twitter.png" alt="twitter Saying A Fond Farewell To Jason Faber" width="64" height="64" /></a><a title="Watch WebFuel on YouTube" href="http://www.youtube.com/webfuelcanada"><img class="alignleft size-full wp-image-1313" style="margin: 0px 3px; border: 0pt none;" title="Watch WebFuel on YouTube" src="http://www.webfuel.ca/wp-content/uploads/2009/08/youtube.png" alt="youtube Saying A Fond Farewell To Jason Faber" width="64" height="64" /></a></p>
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<p><a href="http://www.webfuel.ca/fond-farewell-jason-faber/">Saying A Fond Farewell To Jason Faber</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></content:encoded>
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		<title>Les Faber Joins SEO Agency WebFuel As Director of Technology</title>
		<link>http://www.webfuel.ca/director-technology-les-faber/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=director-technology-les-faber</link>
		<comments>http://www.webfuel.ca/director-technology-les-faber/#comments</comments>
		<pubDate>Mon, 30 May 2011 12:19:39 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[WebFuel News]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Canadian Search]]></category>
		<category><![CDATA[Canadian SEO]]></category>
		<category><![CDATA[Les Faber]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.webfuel.ca/?p=4960</guid>
		<description><![CDATA[<p>Senior Executive Comes On Board To Help Address Increased Demand For Search Agency Services And Lead Technology Infrastructure Development. May 30, 2011 &#8211; Ottawa, Ontario, Canada –– WebFuel Inc. an Ottawa-based, full-service Search Engine Optimization (SEO) agency, is pleased to announce the appointment of Information Technology industry veteran Les Faber to the position of Director [...]</p><p><a href="http://www.webfuel.ca/director-technology-les-faber/">Les Faber Joins SEO Agency WebFuel As Director of Technology</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></description>
			<content:encoded><![CDATA[<p><strong>Senior Executive Comes On Board To Help Address Increased Demand For Search Agency Services And Lead Technology Infrastructure Development.</strong></p>
<p><em>May 30, 2011</em> &#8211; <em>Ottawa, Ontario, Canada</em> –– <a title="WebFuel" href="http://www.webfuel.ca" target="_blank">WebFuel</a> Inc. an Ottawa-based, full-service Search Engine Optimization (SEO) agency, is pleased to announce the appointment of Information Technology industry veteran <a title="Les Faber" href="http://www.lesfaber.ca" target="_blank">Les Faber</a> to the position of Director of Technology, effective immediately.</p>
<p>With over 25 years of consulting experience garnered primarily with global technology and information management service providers, Les Faber joins WebFuel at a time when the company is experiencing increased demand for its core SEO agency services which help companies increase their visibility on the Internet.</p>
<div id="attachment_4969" class="wp-caption alignright" style="width: 260px"><a href="http://www.webfuel.ca/wp-content/uploads/faberbio.jpg"><img class="size-full wp-image-4969" title="Les Faber" src="http://www.webfuel.ca/wp-content/uploads/faberbio.jpg" alt="faberbio Les Faber Joins SEO Agency WebFuel As Director of Technology" width="250" height="281" /></a><p class="wp-caption-text">Les Faber, Directory of Technology, WebFuel</p></div>
<p>In his new role with WebFuel, Les Faber will take the lead in shaping the firm’s sustainable technology infrastructure and platforms, which will be expanded to support continued company growth and enhance the delivery of ethical search services. WebFuel’s core services include &#8211; a comprehensive range of <a title="Canadian SEO" href="http://www.webfuel.ca/search-engine-optimization" target="_blank">SEO Services</a>, <a title="Google AdWords Services" href="http://www.webfuel.ca/google-adwords-services" target="_blank">Google AdWords Services</a>, <a title="Google Analytics" href="http://www.webfuel.ca/google-analytics-support" target="_blank">Google Analytics Services</a> and <a title="Social Media Marketing" href="http://www.webfuel.ca/social-media-marketing" target="_blank">Social Media Services</a>.</p>
<p>“WebFuel has always been singularly focused on working with companies who are serious about search,” says Les Faber. “What I think my appointment shows is that WebFuel is also very serious about implementing the kind of technologies that can drive solutions for our clients. While what we deliver to customers are comprehensive search agency services, the technologies we employ are an integral part of powering successful and seamless SEO service delivery.”</p>
<p>In addition to developing the strategies behind WebFuel’s core technologies, Les Faber will draw on his years of consulting and project management experience to provide guidance to WebFuel customers. Increasingly WebFuel clients are facing more complex choices and issues as they manage expanded web properties.</p>
<p>“Just a few years ago, WebFuel customers were likely only concerned about the visibility of a single website,” Les Faber says. “Today they are likely still managing their main site, but also could well be responsible for a mobile site, a growing number of social media properties, online advertising programs, custom landing pages, web analytics and much, much more. When our customers need us, WebFuel will be there and happy to help.”</p>
<p><strong>For more information contact:</strong></p>
<p><strong> </strong></p>
<p>Helen Faber<br />
President &amp; Search Strategist<br />
WebFuel Inc.<br />
Telephone: 1.613.302.1057<br />
Email: <a href="mailto:helen@webfuel.ca">helen@webfuel.ca</a></p>
<p><strong>About WebFuel Inc.</strong></p>
<p>Founded in 2004, WebFuel is an Ottawa-based, full service Search Engine Optimization (SEO) Agency that specializes in Canadian Search. WebFuel search agency services include Organic Search, Paid Search, Local Search, Social Search and Search Analytics. WebFuel services are driven by the latest SEO knowledge, developed using ethical strategies and delivered by employing industry best practices. With experience in a wide range of vertical markets, WebFuel is committed to empowering both domestic and international clients who want to improve their search engine rankings in Canadian searches.</p>
<p>WebFuel is a <a title="Google AdWords Certified Partner" href="https://adwords.google.com/professionals/profile/org?id=07719805577906566972&amp;hl=en" target="_blank">Google™ AdWords Certified Partner</a> and a strong supporter of <a title="SEMPO Canada" href="http://www.sempo.ca/" target="_blank">SEMPO Canada</a>, a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing (SEM) in Canada.</p>
<p>Stay Connected with WebFuel!</p>
<p style="text-align: left;"><a title="Like WebFuel on Facebook" href="http://www.facebook.com/WebfuelCanada"><img class="alignleft size-full wp-image-1287" style="margin: 0px 3px; border: 0pt none;" title="Like WebFuel on Facebook" src="http://www.webfuel.ca/wp-content/uploads/2009/08/facebook.png" alt="facebook Les Faber Joins SEO Agency WebFuel As Director of Technology" width="64" height="64" /></a> <a title="Follow WebFuel on Twitter" href="http://twitter.com/WebFuel_Canada"><img class="alignleft size-full wp-image-1307" style="margin: 0px 3px; border: 0pt none;" title="Follow WebFuel on Twitter" src="http://www.webfuel.ca/wp-content/uploads/2009/08/twitter.png" alt="twitter Les Faber Joins SEO Agency WebFuel As Director of Technology" width="64" height="64" /></a><a title="Watch WebFuel on YouTube" href="http://www.youtube.com/webfuelcanada"><img class="alignleft size-full wp-image-1313" style="margin: 0px 3px; border: 0pt none;" title="Watch WebFuel on YouTube" src="http://www.webfuel.ca/wp-content/uploads/2009/08/youtube.png" alt="youtube Les Faber Joins SEO Agency WebFuel As Director of Technology" width="64" height="64" /></a></p>
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<p><a href="http://www.webfuel.ca/director-technology-les-faber/">Les Faber Joins SEO Agency WebFuel As Director of Technology</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></content:encoded>
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		<title>Movember Canada: The Challenge</title>
		<link>http://www.webfuel.ca/movember-canada-social-media/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=movember-canada-social-media</link>
		<comments>http://www.webfuel.ca/movember-canada-social-media/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 13:12:06 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[WebFuel News]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Movember]]></category>
		<category><![CDATA[Social Good]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.webfuel.ca/?p=4015</guid>
		<description><![CDATA[<p>Today is November 1st...or should I say Movember 1st? Yes, that's right folks! Movember is officially upon us! Movember is an annual charity event in which men grow mustaches to raise awareness and money for men's health, most notably prostate cancer. A few weeks back I wrote a blog post about how Social Media can be used for Social Good. Movember is another great example of this.</p><p><a href="http://www.webfuel.ca/movember-canada-social-media/">Movember Canada: The Challenge</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></description>
			<content:encoded><![CDATA[<p>Today is November 1st&#8230;or should I say <em>Movember</em> 1st? Yes, that&#8217;s right folks! Movember is officially upon us! <a title="Movember" href="http://ca.movember.com" target="_blank">Movember</a> is an annual charity event in which men grow mustaches to raise awareness and money for men&#8217;s health, most notably prostate cancer. A few weeks back I wrote a <a title="WebFuel Blog: Social Good: Can Social Media be Used to Make the World a Better Place?" href="http://www.webfuel.ca/social-good-social-media-world-better-place">blog post</a> about how Social Media can be used for Social Good. Movember is another great example of this.</p>
<p><a href="http://www.webfuel.ca/wp-content/uploads/2010/10/Screen-shot-2010-10-27-at-4.13.24-PM.png"><img class="aligncenter size-medium wp-image-4018" title="Movember" src="http://www.webfuel.ca/wp-content/uploads/2010/10/Screen-shot-2010-10-27-at-4.13.24-PM-300x106.png" alt="Screen shot 2010 10 27 at 4.13.24 PM 300x106 Movember Canada: The Challenge" width="300" height="106" /></a></p>
<p>It&#8217;s simple &#8211; on Movember 1st, shave your face and then grow a mustache for the entire month. The mustache acts as an icon for men&#8217;s health &#8211; similar to the pink ribbon for breast cancer &#8211; and is often a conversation starter. This conversation raises awareness for the cause and in turn drives donations.</p>
<p>Movember, which originated in Melbourne, Australia was first started as somewhat of a joke between friends who wanted to bring the mustache back into fashion, as well as raise money for prostate cancer. While they made no money in their first year, the founders, inspired by the efforts of women world wide who supported breast cancer, continued the campaign. And it paid off. Donations through Movember have increased every year since, and the campaign has expanded to over 10 countries. Last year Movember raised over $47 million for prostate cancer. In fact, in 2009 over 35,000 Canadians participated in Movember, raising almost $8 million for the <a title="Prostate Cancer Canada" href="http://www.prostatecancer.ca/" target="_blank">Prostate Cancer Canada</a>, second only to Australia.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/p8FDm_ApS6o?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="300" src="http://www.youtube.com/v/p8FDm_ApS6o?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a title="Canadian Charity: Movember" href="http://ca.movember.com/" target="_blank">Movember Canada</a> has done an excellent job and using Social Media to raise awareness about their cause and reach their audience. Their <a title="Facebook: Movember Canada" href="http://www.facebook.com/MovemberCanada" target="_blank">Facebook Page</a> is home to over 4300 Canadian fans, and it features everything from links to Movember videos, to news stories, photos and even a tab that allows you to donate. They also keep fans up to date and informed using their <a title="Twitter: Movember" href="http://twitter.com/#!/Movember" target="_blank">Twitter</a> account. Not only that, but their YouTube channel, <a title="YouTube: MovemberTV" href="http://www.youtube.com/user/movembertv" target="_blank">MovemberTV</a>, has dozens of great videos promoting the cause, some of which featuring celebrities such as actress <a title="Canadian: Malin Akerman" href="http://www.youtube.com/user/movembertv#p/u/1/pdauPMWdWGg" target="_blank">Malin Akerman</a> and former Calgary Flame great, and king of the mustache, <a title="Canadian: Lanny McDonald" href="http://www.youtube.com/user/movembertv#p/u/4/W2aExjmPncM" target="_blank">Lanny McDonald</a>.</p>
<p>Movember is another great charity that has used Social Media for Social Good. Starting today, I will be growing my mustache to show my support and to raise awareness for prostate cancer. Will you grow your Mo?</p>
<p><a title="WebFuel" href="http://www.webfuel.ca/" target="_blank">WebFuel</a> is challenging each and every one of you to grow a mustache to support Movember. For every Fan that posts a photo of their mustache on our <a title="WebFuel on Facebook" href="http://www.facebook.com/WebfuelCanada" target="_blank">Facebook Page</a> during Movember, WebFuel will donate $10 to the <a title="Prostate Cancer Canada" href="http://www.prostatecancer.ca/" target="_blank">Prostate Cancer Canada</a>! Show us your Mo!</p>
<p>Stay Connected with WebFuel!</p>
<p style="text-align: left;"><a title="Like WebFuel on Facebook" href="http://www.facebook.com/WebfuelCanada"><img class="alignleft size-full wp-image-1287" style="margin: 0px 3px; border: 0pt none;" title="Like WebFuel on Facebook" src="http://www.webfuel.ca/wp-content/uploads/2009/08/facebook.png" alt="facebook Movember Canada: The Challenge" width="64" height="64" /></a> <a title="Follow WebFuel on Twitter" href="http://twitter.com/WebFuel_Canada"><img class="alignleft size-full wp-image-1307" style="margin: 0px 3px; border: 0pt none;" title="Follow WebFuel on Twitter" src="http://www.webfuel.ca/wp-content/uploads/2009/08/twitter.png" alt="twitter Movember Canada: The Challenge" width="64" height="64" /></a><a title="Watch WebFuel on YouTube" href="http://www.youtube.com/webfuelcanada"><img class="alignleft size-full wp-image-1313" style="margin: 0px 3px; border: 0pt none;" title="Watch WebFuel on YouTube" src="http://www.webfuel.ca/wp-content/uploads/2009/08/youtube.png" alt="youtube Movember Canada: The Challenge" width="64" height="64" /></a></p>
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<p><a href="http://www.webfuel.ca/movember-canada-social-media/">Movember Canada: The Challenge</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></content:encoded>
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		<title>WebFuel Responds to Demand &#8211; We’ve Hired a Social Media Strategist</title>
		<link>http://www.webfuel.ca/webfuel-responds-demand-weve-hired-social-media-expert/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=webfuel-responds-demand-weve-hired-social-media-expert</link>
		<comments>http://www.webfuel.ca/webfuel-responds-demand-weve-hired-social-media-expert/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 12:31:56 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[WebFuel News]]></category>
		<category><![CDATA[Jason Faber]]></category>

		<guid isPermaLink="false">http://www.webfuel.ca/?p=2805</guid>
		<description><![CDATA[<p>WebFuel has responded to the industry trends and our clients demands and we’ve hired a Social Media Strategist.</p><p><a href="http://www.webfuel.ca/webfuel-responds-demand-weve-hired-social-media-expert/">WebFuel Responds to Demand &#8211; We’ve Hired a Social Media Strategist</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></description>
			<content:encoded><![CDATA[<p>In our earlier <a title="WebFuel Blog Post: Are you Staying on Top of Search? We Are." href="http://www.webfuel.ca/staying-top-search" target="_self">blog post</a>, you learned about WebFuel&#8217;s strong focus on Search and our commitment to our clients to stay on top of the latest industry trends and best practices in this domain.</p>
<div id="attachment_1199" class="wp-caption alignright" style="width: 241px"><a href="http://www.webfuel.ca/wp-content/uploads/2009/08/wfannouncement.jpg"><img class="size-medium wp-image-1199" title="WebFuel Announcement" src="http://www.webfuel.ca/wp-content/uploads/2009/08/wfannouncement-231x300.jpg" alt="wfannouncement 231x300 WebFuel Responds to Demand   We’ve Hired a Social Media Strategist" width="231" height="300" /></a><p class="wp-caption-text">WebFuel Hires Social Media Expert</p></div>
<p>And now we have some news that will make you even happier… WebFuel has responded to the industry trends and our clients demands and we’ve hired a Social Media Strategist.</p>
<p>As you know we provide three key services:</p>
<ul>
<li><a title="SEO Ottawa" href="http://www.webfuel.ca/services/search-engine-optimization/" target="_self">Search</a></li>
<li><a title="Social Media Ottawa" href="http://www.webfuel.ca/services/social-media-marketing/" target="_self">Social Media</a></li>
<li><a title="Web Analytics Ottawa" href="http://www.webfuel.ca/services/google-analytics-support/" target="_self">Web Analysis</a></li>
</ul>
<p>Well, with our latest hire – Jason Faber, we’re able to dedicate even more time and resources to ensuring that your Social Media requirements are met. We are very excited that we are in such a strong position that allows us to hire a Social Media Strategist.</p>
<p>Jason joins the team full-time on June 15, 2010 and he will be focusing on:</p>
<ul>
<li>Social Media Campaigns</li>
<li>Social Media Optimization</li>
<li>Social Media Monitoring</li>
<li>Blogging about the latest Social Media news and trends – and Canadian data.</li>
</ul>
<p>Like you, Jason knows how big Social Media Marketing is and is excited to be able to help WebFuel clients take full advantage of the latest tools and trends.</p>
<p>“<em>I can’t really remember a time when I wasn’t on the Internet staying plugged into the latest tools and applications. And now with Twitter, Facebook, YouTube and blogging, it is such an exciting space to be in. It is a fun time to be starting on my full-time career as Social Media Strategist</em>,” says Jason.</p>
<p>Not only does Jason have hands-on experience within the Social Media space, but he also has a sound education in business and economics that makes him fully aware of the day-to-day concerns that today’s business owners face. Jason graduated from <a title="Bishop's University Grad: Jason Faber" href="http://www.ubishops.ca" target="_blank">Bishop’s University</a> on June 12, 2010 with a Bachelor of Business Administration Concentration Marketing/Concentration Entrepreneurship with a minor in Economics. Additionally, Jason was awarded the Purple Letter Award by Bishop&#8217;s University. This award is presented for outstanding effort, participation and dedication to Bishop&#8217;s University and the community of Lennoxville, Québec.</p>
<p>Jason brings with him two years of Social Media Marketing expertise that he honed working part-time with WebFuel through-out his university years and while he worked for Bishop University&#8217;s as their first Social Media Guy.</p>
<p>In this role at Bishop&#8217;s University, Jason was responsible for the development and management of Social Media campaigns with the goal to improve the university&#8217;s presence on the Internet. This included building brand on the web, online reputation management – and <em>getting the word</em> out about Bishop’s via Social Media for recruitment purposes.</p>
<p>To do this Jason used his expertise with Facebook, YouTube and Twitter to give the university a social media presence and prominent visibility and high engagement via these social media sites. Thanks to Jason&#8217;s hard work and knowledge, Bishop&#8217;s University was ranked as best university Canada using Facebook in terms of Fan interaction and Student to Fan ratio by <a title="Academica Group Inc." href="http://www.academica.ca/node/8902" target="_blank">Academica Group Inc.</a></p>
<p>As part of Jason&#8217;s ongoing professional development, he will be attending the PubCon Social Media and Search Marketing Conference in the fall and he participates in a number of networking and knowledge-building groups including:</p>
<ul>
<li>Canadian Social Media Breakfast Events</li>
<li>Canadian Social Media Marketing</li>
<li>Canadian Social Media Professionals</li>
</ul>
<p>In addition to this, Jason will be attending relevant Social Media Webinars and Webcasts as well as staying on top of the latest industry trends by following industry leader blogs and websites.</p>
<p>To learn more about Jason and what he brings to the WebFuel team, be sure to read his blog posts about Social Media on the <a title="WebFuel Blog: Social Media" href="http://www.webfuel.ca/blog/jason-faber/" target="_self">WebFuel blog: Get Found on the Web</a>.</p>
<p>“<em>This is a super exciting time for business on the Internet and I’m really looking forward to helping clients to build a strong online presence that will get them found, noticed and remembered,</em>” says Jason.</p>
<p>Suffice it to say, we at WebFuel are thrilled to have Jason join our team. With Jason on board, you can be assured that your Social Media needs will be met and your Internet presence will continue to grow and thrive. So don&#8217;t hesitate, pick up the phone or send Jason an email (jasonatwebfueldotca) &#8211; the time to get started working with Jason is now!</p>
<p>The official start date is tomorrow &#8211; June 15, 2010.</p>
<p>Stay Connected with WebFuel!</p>
<p style="text-align: left;"><a title="Like WebFuel on Facebook" href="http://www.facebook.com/WebfuelCanada"><img class="alignleft size-full wp-image-1287" style="margin: 0px 3px; border: 0pt none;" title="Like WebFuel on Facebook" src="http://www.webfuel.ca/wp-content/uploads/2009/08/facebook.png" alt="facebook WebFuel Responds to Demand   We’ve Hired a Social Media Strategist" width="64" height="64" /></a> <a title="Follow WebFuel on Twitter" href="http://twitter.com/WebFuel_Canada"><img class="alignleft size-full wp-image-1307" style="margin: 0px 3px; border: 0pt none;" title="Follow WebFuel on Twitter" src="http://www.webfuel.ca/wp-content/uploads/2009/08/twitter.png" alt="twitter WebFuel Responds to Demand   We’ve Hired a Social Media Strategist" width="64" height="64" /></a><a title="Watch WebFuel on YouTube" href="http://www.youtube.com/webfuelcanada"><img class="alignleft size-full wp-image-1313" style="margin: 0px 3px; border: 0pt none;" title="Watch WebFuel on YouTube" src="http://www.webfuel.ca/wp-content/uploads/2009/08/youtube.png" alt="youtube WebFuel Responds to Demand   We’ve Hired a Social Media Strategist" width="64" height="64" /></a></p>
<p><a href="http://www.webfuel.ca/webfuel-responds-demand-weve-hired-social-media-expert/">WebFuel Responds to Demand &#8211; We’ve Hired a Social Media Strategist</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></content:encoded>
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		<title>Are you Staying on Top of Search? We are.</title>
		<link>http://www.webfuel.ca/staying-top-search/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=staying-top-search</link>
		<comments>http://www.webfuel.ca/staying-top-search/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 11:43:20 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[WebFuel News]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Helen Faber]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Organic SEO]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.webfuel.ca/?p=2751</guid>
		<description><![CDATA[<p>Search. A simple word but one that involves a concentrated and dedicated approach. One that we at WebFuel know all about. We are dedicated to staying on top of the latest search trends, shifts, and tremors. We do this for you so that you can go about doing what you do best - running your business.</p><p><a href="http://www.webfuel.ca/staying-top-search/">Are you Staying on Top of Search? We are.</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://www.webfuel.ca/wp-content/uploads/2010/07/RedMapleLeaf75X75.jpg"><img class="alignleft size-full wp-image-2879" title="Canadian " src="http://www.webfuel.ca/wp-content/uploads/2010/07/RedMapleLeaf75X75.jpg" alt="RedMapleLeaf75X75 Are you Staying on Top of Search? We are." width="75" height="75" /></a>Search. A simple word but one that involves a concentrated and dedicated approach. One that we at WebFuel know all about. We are dedicated to staying on top of the latest search trends, shifts, and tremors. We do this for you so that you can go about doing what you do best &#8211; running your business.</p>
<p style="text-align: left;">You may be wondering how does the WebFuel team actually stay up-to-date with search and what is happening on the Internet. Well, first off, we devote at minimum 20 per cent of our time to making sure that we are on top of search. But how do we do this?</p>
<p><a href="http://www.webfuel.ca/wp-content/uploads/2010/06/StayingOnTopofSearch2.jpg"><img class="alignright size-full wp-image-2770" title="Staying On Top of Search" src="http://www.webfuel.ca/wp-content/uploads/2010/06/StayingOnTopofSearch2.jpg" alt="StayingOnTopofSearch2 Are you Staying on Top of Search? We are." width="198" height="226" /></a>We do this in a number of ways:</p>
<ul style="text-align: left;">
<li>Attending industry leading webinars</li>
<li>Attending Search Engine Marketing and Social Media events</li>
<li>Attending Google Webcasts</li>
<li>Attending Google Seminars for Success</li>
<li>Attending conferences (Search Engine Strategies and PubCon Social Media and Search Marketing Conferences) on an annual basis</li>
</ul>
<p style="text-align: left;">As an example of how we &#8220;really&#8221; do this, this week we are attending the <a title="WebFuel attending SES Toronto" href="http://www.searchenginestrategies.com/toronto/" target="_blank">Search Engine Strategies 2010</a> Conference in Toronto, Canada. This three-day conference is focused entirely on Search Engine Marketing (SEM) strategies. This includes keynote speakers Peter Morville on the topic of the future of search and Maile Ohye from Google. We will also be attending seminars on topics such as SEO, Canadian search, local search, mobile search, pay per click management (also known as paid search), keyword research, social media, link building, duplicate content, multiple site issues, video optimization, site optimization, and usability.</p>
<p style="text-align: left;">In addition to the professional development component, we also devote time to keeping up with industry search leaders. We do this by:</p>
<ul style="text-align: left;">
<li>Following industry experts on Twitter</li>
<li>Reading industry-focused blogs</li>
<li>Online networking through LinkedIn and Facebook</li>
</ul>
<p style="text-align: left;"><a title="Helen Faber: Google AdWords Professional" href="https://adwords.google.com/professionals/profile/org?id=07719805577906566972&amp;hl=en_US" target="_blank"><img class="alignleft size-full wp-image-1012" style="margin-left: 20px; margin-right: 20px;" title="Google AdWords Professional: Helen Faber" src="http://www.webfuel.ca/wp-content/uploads/2009/08/GoogleAdWordsQualifiedLogo02.jpg" alt="GoogleAdWordsQualifiedLogo02 Are you Staying on Top of Search? We are." width="90" height="90" /></a><br />
But that&#8217;s not all &#8211; we also have the following recognized Google credentials: <a href="https://adwords.google.com/professionals/profile/org?id=07719805577906566972&amp;hl=en_US" target="_blank">Google Advertising Professional (GAP)</a> and <a href="http://www.starttest.com/8.0.0.0/transcriptview.aspx?r=1&amp;code=I006AFB65FB66F772F662F46C016818963BBA" target="_blank">Google Analytics Individual Qualification (GAIQ)</a>. And don’t take our word for it, it can all be verified by Google!</p>
<p style="text-align: left;">
<p>All this goes to show that we are passionate about Search. We know the value of a sound and serious search strategy. We do the work on the Internet to ensure that your search strategy is getting you to the top of the search engine results page.</p>
<p style="text-align: left;">We work with clients like you who are Serious about Search and can clearly understand the value it adds. You&#8217;ve learned the value of outsourcing search to the experts &#8211; letting us do the work for you. As you know an in-house search strategy doesn&#8217;t allow you to stay on top of the industry shifts and trends. Since we devote 20 per cent of our time to search, we know what is coming and how to get you where you need to be.</p>
<p style="text-align: left;">Working with WebFuel gives you the peace of mind that the latest strategies in SEO, Social Media, and Web Analytics are being used to get you to the top and keep you on the top.</p>
<p>Stay Connected with WebFuel!</p>
<p style="text-align: left;"><a title="Like WebFuel on Facebook" href="http://www.facebook.com/WebfuelCanada"><img class="alignleft size-full wp-image-1287" style="margin: 0px 3px; border: 0pt none;" title="Like WebFuel on Facebook" src="http://www.webfuel.ca/wp-content/uploads/2009/08/facebook.png" alt="facebook Are you Staying on Top of Search? We are." width="64" height="64" /></a> <a title="Follow WebFuel on Twitter" href="http://twitter.com/WebFuel_Canada"><img class="alignleft size-full wp-image-1307" style="margin: 0px 3px; border: 0pt none;" title="Follow WebFuel on Twitter" src="http://www.webfuel.ca/wp-content/uploads/2009/08/twitter.png" alt="twitter Are you Staying on Top of Search? We are." width="64" height="64" /></a><a title="Watch WebFuel on YouTube" href="http://www.youtube.com/webfuelcanada"><img class="alignleft size-full wp-image-1313" style="margin: 0px 3px; border: 0pt none;" title="Watch WebFuel on YouTube" src="http://www.webfuel.ca/wp-content/uploads/2009/08/youtube.png" alt="youtube Are you Staying on Top of Search? We are." width="64" height="64" /></a></p>
<p>><br/><br/><br/></p>
<p><a href="http://www.webfuel.ca/staying-top-search/">Are you Staying on Top of Search? We are.</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></content:encoded>
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		<title>Google Analytics Qualified Professional Helen Faber</title>
		<link>http://www.webfuel.ca/google-analytics-qualified-professional/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=google-analytics-qualified-professional</link>
		<comments>http://www.webfuel.ca/google-analytics-qualified-professional/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 12:00:29 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[WebFuel News]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.webfuel.ca/?p=1938</guid>
		<description><![CDATA[<p>As a qualified teaching professional, I have a strong belief in education and ongoing learning. This is a lofty target when it comes to the Search Industry. It’s like drinking from a firehose. Without a strong focus, you will get the water; but not necessarily the stream you are after.</p><p><a href="http://www.webfuel.ca/google-analytics-qualified-professional/">Google Analytics Qualified Professional Helen Faber</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></description>
			<content:encoded><![CDATA[<p>As a  qualified teaching professional, I have a strong belief in education and ongoing learning. This is a lofty target when it comes to the Search Industry. It’s like drinking from a firehose. Without a strong focus, you will get the water; but not necessarily the stream you are after.</p>
<p style="text-align: left;">After perusing our website you will quickly note that our focus is on empowering our clients through Website Optimization &#8211; which is as combination of SEO, Paid Search and Web Analytics: a Science &amp; Art (Art &amp; Science?). <img src='http://www.webfuel.ca/wp-includes/images/smilies/icon_wink.gif' alt="icon wink Google Analytics Qualified Professional Helen Faber" class='wp-smiley' title="Google Analytics Qualified Professional Helen Faber" /> </p>
<p style="text-align: center;"><a title="GAIQ: Google Verfication Page for Helen Faber" href="http://www.starttest.com/8.0.0.0/transcriptview.aspx?r=1&amp;code=I006AFB65FB66F772F662F46C016818963BBA"><img class="aligncenter size-full wp-image-1959" title="Google Certification (GAIQ): Helen Faber" src="http://www.webfuel.ca/wp-content/uploads/2009/11/GAIQ-Helen-Faber-Document.jpg" alt="GAIQ Helen Faber Document Google Analytics Qualified Professional Helen Faber" width="300" height="227" /></a></p>
<p>I am already a <a title="Google Adwords Qualified Professional (GAP): Helen Faber" href="http://www.webfuel.ca/google-adwords-qualified-professional-helen-faber" target="_blank">Qualified Google Adwords Professional</a>. And although I have been performing Google Analytics services for our clients for quite some time, there has not been any type of certification program available from the people at Google. This has all changed with Google&#8217;s advent of <a title="Google Analytics Proof of IQ" href="http://analytics.blogspot.com/2009/10/google-analytics-iq-proof-of.html" target="_blank">Google Analytics Proof of IQ</a>. Exciting news, as up to this point anyone could state that they were &#8220;qualified&#8221; with no mechanism in place to provide proof  (myself included!).</p>
<p>Back in March Google announced the availability of <a title="What is Your Google Analytics IQ?" href="http://analytics.blogspot.com/2009/03/what-is-your-google-analytics-iq.html" target="_blank">online training for Google Analytics</a>. I was thrilled as now there was a focus versus learning things in a free flow manner. I quickly jumped on board. In April I went through all of the testing and am proud to say that I am now able to categorically state that I am  <a title="Google Analytics Individual Qualification - Helen Faber" href="http://www.starttest.com/8.0.0.0/transcriptview.aspx?r=1&amp;code=I006AFB65FB66F772F662F46C016818963BBA" target="_blank">fully qualified by Google</a> (YAY!).</p>
<p><strong>Sidenote:</strong> Unlike Google AdWords, one is unable to post any type of  logo on your website stating that you have these qualifications (beware of imposters). So you won&#8217;t see any Google badge on our site.</p>
<p>From Google&#8217;s TOS:</p>
<blockquote><p>Please note, the creation or use of any unauthorised logo is an infringement of Google&#8217;s trade mark policy. We strongly urge all users not to display these logos on their sites.</p></blockquote>
<p><a title="Contact WebFuel" href="../contact-us/" target="_self">Contact WebFuel</a> for any of your Website SEO requirements &#8211; including <a title="WebFuel Provides Google Analytics Services and Support" href="../services/google-analytics-support">Google Analytics</a>.</p>
<p>Stay Connected with WebFuel!</p>
<p style="text-align: left;"><a title="Like WebFuel on Facebook" href="http://www.facebook.com/WebfuelCanada"><img class="alignleft size-full wp-image-1287" style="margin: 0px 3px; border: 0pt none;" title="Like WebFuel on Facebook" src="http://www.webfuel.ca/wp-content/uploads/2009/08/facebook.png" alt="facebook Google Analytics Qualified Professional Helen Faber" width="64" height="64" /></a> <a title="Follow WebFuel on Twitter" href="http://twitter.com/WebFuel_Canada"><img class="alignleft size-full wp-image-1307" style="margin: 0px 3px; border: 0pt none;" title="Follow WebFuel on Twitter" src="http://www.webfuel.ca/wp-content/uploads/2009/08/twitter.png" alt="twitter Google Analytics Qualified Professional Helen Faber" width="64" height="64" /></a><a title="Watch WebFuel on YouTube" href="http://www.youtube.com/webfuelcanada"><img class="alignleft size-full wp-image-1313" style="margin: 0px 3px; border: 0pt none;" title="Watch WebFuel on YouTube" src="http://www.webfuel.ca/wp-content/uploads/2009/08/youtube.png" alt="youtube Google Analytics Qualified Professional Helen Faber" width="64" height="64" /></a></p>
<p><br/><br/><br/></p>
<p><a href="http://www.webfuel.ca/google-analytics-qualified-professional/">Google Analytics Qualified Professional Helen Faber</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></content:encoded>
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		<title>WebFuel Launches Social Media Training</title>
		<link>http://www.webfuel.ca/webfuel-launches-social-media-workshop/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=webfuel-launches-social-media-workshop</link>
		<comments>http://www.webfuel.ca/webfuel-launches-social-media-workshop/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 13:59:50 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[WebFuel News]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Ottawa]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[WebFuel Education Series]]></category>

		<guid isPermaLink="false">http://www.webfuel.ca/?p=1760</guid>
		<description><![CDATA[<p>WebFuel is pleased to announce that we now offer Social Media training in Ottawa and the surrounding areas. We are releasing this just in time to mark our 5th year in business. There are a number of new and exciting initiatives during the months of September and October planned to celebrate this event. This is the third (of five)!</p><p><a href="http://www.webfuel.ca/webfuel-launches-social-media-workshop/">WebFuel Launches Social Media Training</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></description>
			<content:encoded><![CDATA[<p>WebFuel is pleased to announce that we now offer Social Media training in Ottawa and the surrounding areas. We are rolling this out this new addition to our Education Series just in time to mark our 5th year in business. There are a number of new and exciting initiatives during the months of September and October planned to celebrate this event. This is the third (of five)!</p>
<p><img style="border: 1px solid #ffffff; margin: 5px; float: left; width: 75px; height: 75px;" title="Search Engine Visibilty Education Series" src="http://www.webfuel.ca/images/stories/seoeducation.png" alt="seoeducation WebFuel Launches Social Media Training" width="75" height="75" />The forth session of our Search Engine Visibility Education Series being offered is Introduction to Social Media (starting October 1, 2009). The format of this customized workshop is one-on-one (small group). Training is based on your Social Media account(s), with a hands-on approach &#8211; and is offered at your premises. The session is two hours.</p>
<p style="text-align: left;"><strong><br />
<img class="aligncenter size-full wp-image-1186" title="WebFuel Education Series: Social Media " src="http://www.webfuel.ca/wp-content/uploads/2009/08/socialmediaglossary.png" alt="socialmediaglossary WebFuel Launches Social Media Training" width="280" height="140" /><br />
Who should sign up?</strong></p>
<p style="padding-left: 30px;">• Business Owners</p>
<p style="padding-left: 30px;">• Marketing Specialists</p>
<p style="padding-left: 30px;">• Webmasters</p>
<p><strong> What will you learn?</strong></p>
<p style="padding-left: 30px;">• What is Social Media?</p>
<p style="padding-left: 30px;">• What are the benefits of Social Media?</p>
<p style="padding-left: 30px;">• What is Buzz Monitoring</p>
<p style="padding-left: 30px;">• What is LinkedIn and why have a profile?</p>
<p style="padding-left: 30px;">• What is Twitter and should I Tweet?</p>
<p style="padding-left: 30px;">• How to use Facebook for business</p>
<p style="padding-left: 30px;">• Which Social Media sites are appropriate for your business</p>
<p style="padding-left: 30px;">• How can I leverage Social Media to build my business?</p>
<p><strong></strong><strong>Focus:</strong> Understanding the benefits and strategies involved in using Social Media.</p>
<p><strong>Prerequisite:</strong> One Social Media account (LinkedIn, Facebook or Twitter)</p>
<p><strong>Cost:</strong> $1000.00 (Travel expenses outside of Ottawa are billable)</p>
<p><strong><br />
What makes us different?</strong></p>
<p>The foundation of our company is built on education. We stay on top of Social Media trends via our industry related memberships and conferences.</p>
<p><strong>Related Workshops:</strong></p>
<ul>
<li><a title="WebFuel: Introduction to Social Media" href="http://www.webfuel.ca/ottawa-seo-need-training/">Introduction to Search Engine Optimization</a></li>
</ul>
<ul>
<li><a title="WebFuel: Introduction to Google AdWords" href="http://www.webfuel.ca/ottawa-google-adwords-need-training/">Introduction to Google AdWords</a></li>
</ul>
<ul>
<li><a title="WebFuel: Introduction to Google Analytics" href="http://www.webfuel.ca/ottawa-google-analytics-need-training/">Introduction to Google Analytics</a></li>
</ul>
<p><a title="Contact WebFuel" href="http://www.webfuel.ca/contact-us">Contact WebFuel</a> to schedule your customized onsite Social Media workshop today!</p>
<p>Stay Connected with WebFuel!</p>
<p style="text-align: left;"><a title="Like WebFuel on Facebook" href="http://www.facebook.com/WebfuelCanada"><img class="alignleft size-full wp-image-1287" style="margin: 0px 3px; border: 0pt none;" title="Like WebFuel on Facebook" src="http://www.webfuel.ca/wp-content/uploads/2009/08/facebook.png" alt="facebook WebFuel Launches Social Media Training" width="64" height="64" /></a> <a title="Follow WebFuel on Twitter" href="http://twitter.com/WebFuel_Canada"><img class="alignleft size-full wp-image-1307" style="margin: 0px 3px; border: 0pt none;" title="Follow WebFuel on Twitter" src="http://www.webfuel.ca/wp-content/uploads/2009/08/twitter.png" alt="twitter WebFuel Launches Social Media Training" width="64" height="64" /></a><a title="Watch WebFuel on YouTube" href="http://www.youtube.com/webfuelcanada"><img class="alignleft size-full wp-image-1313" style="margin: 0px 3px; border: 0pt none;" title="Watch WebFuel on YouTube" src="http://www.webfuel.ca/wp-content/uploads/2009/08/youtube.png" alt="youtube WebFuel Launches Social Media Training" width="64" height="64" /></a></p>
<p><br/><br/><br/></p>
<p><a href="http://www.webfuel.ca/webfuel-launches-social-media-workshop/">WebFuel Launches Social Media Training</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></content:encoded>
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		<title>WebFuel Launches a New Search Engine Rankings Report</title>
		<link>http://www.webfuel.ca/search-engine-rankings-report/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=search-engine-rankings-report</link>
		<comments>http://www.webfuel.ca/search-engine-rankings-report/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 18:35:38 +0000</pubDate>
		<dc:creator>Helen</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[WebFuel News]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Organic SEO]]></category>

		<guid isPermaLink="false">http://www.webfuel.ca/?p=1734</guid>
		<description><![CDATA[<p>WebFuel is pleased to announce a new client reporting system for search engine rankings. We are releasing this just in time to mark our 5th year in business. There are a number of new and exciting initiatives during the months of September and October planned to celebrate this event. This is the second (of five)!</p><p><a href="http://www.webfuel.ca/search-engine-rankings-report/">WebFuel Launches a New Search Engine Rankings Report</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></description>
			<content:encoded><![CDATA[<p>WebFuel is pleased to announce a <em>new</em> client reporting system for search engine rankings. We are releasing this just in time to mark our 5th year in business. There are a number of new and exciting initiatives during the months of September and October planned to celebrate this event. This is the second (of five)!</p>
<p><strong>How do you know if your Search Engine Optimization (SEO) efforts are paying off?</strong></p>
<p>One way is to monitor your rankings in the Search Engine Results Pages (SERPs). Our Search Engine Rankings Report is based on the client’s website, their selected keywords and targeted search engines. It provides exact ranking positions at a specific point in time.</p>
<p><img class="aligncenter size-full wp-image-1755" title="Website Search Engine Rankings Report" src="http://www.webfuel.ca/wp-content/uploads/2009/09/SearchEngineRankingsReport.jpg" alt="SearchEngineRankingsReport WebFuel Launches a New Search Engine Rankings Report" width="400" height="378" /></p>
<p style="text-align: left;"><strong>Key Features:</strong></p>
<ol>
<li><strong>Specific Search Engines</strong><br />
Your rankings can be tracked for any of the major Canadian Search Engines (Google, Yahoo! and Bing) in both the English and French versions (and each search variation options). If required, you can also track other country-specific engines (USA, China, France etc…). And …. <em>Of course</em> there is the option of customized reports &#8211; i.e. Google Rankings Report.</li>
<li><strong>Site Ranking Position Data<br />
</strong>Your website ranking for each keyword is shown for the top three pages in SERPs (Top 10, Top 20, Top 30) as well those within the top 100 ranking position. You can also view this data by specific search engine. Subsequent reports can let you know if your rankings have moved up, down or not changed.</li>
<li><strong>Ranked Web Pages</strong><br />
You can also determine which URLs (or web pages) are appearing in Google results (or in the other major search engines). In other words, which pages have been successfully optimized for <em>search</em> (for a particular keyword). This, <em>of course</em>, is very useful information from a SEO perspective.</li>
<li><strong>Language Specific Keywords<br />
</strong>Your website&#8217;s position for keywords in both English and French can be monitored. This is helpful for those businesses with bilingual sites – especially since English and French language <em>search</em> differ greatly.</li>
<li><strong>Time Efficient<br />
</strong>This report eliminates manual searches and spending countless hours checking your website&#8217;s positions in search engines. It also documents and tracks keywords and search engine performance over time.</li>
</ol>
<p>If your site depends on search engine placement for traffic, website conversions and/or sales leads, this data can greatly benefit your business. Ongoing analysis is the foundation of a good strategic Search Engine Optimization Plan.</p>
<p>At WebFuel, we believe strongly in accountability and client reporting. This improved Website Rankings Report <em>of course</em> is the newest addition to our SEO Reports.</p>
<p><a href="http://www.webfuel.ca/search-engine-rankings-report/">WebFuel Launches a New Search Engine Rankings Report</a> is a post from: <a href="http://www.webfuel.ca">SEO Ottawa | Search Engine Optimization and Internet Marketing Agency | WebFuel</a></p>]]></content:encoded>
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