If you are wondering if Google Analytics can be beneficial for search engine optimization, the answer is “yes”. Google Analytics (GA) is a web-based metrics tool offered by Google. It provides important SEO data – that can be used to optimize your site for search. And… there is no charge for this web analytics software.

Having web presence is only the first step in getting found in a search. The next step is appearing in a search engine results page in Google or the other major search engines. If you are a Canadian company and/or you are targeting the Canadian market, you will need to get found in a country-specific search

Social media, also commonly known as “New Media”, has become widely popular over the past few years. And… no, it is not just a fad. In 2009, you will need to pay close attention to social media as it will continue to become more prominent on the web.

It’s a New Year! What a great time to take a fresh look at your SEO strategies. While search engine optimization should be an ongoing process throughout the year, reviewing some core elements is too often overlooked. By addressing all of the strategies outlined in the checklist, you will be well on your way to improving your website’s visibility in the search engines.

It’s the end of the year and a good time to look at how the search engines are ranking. According to comScore, Nielsen and Hitwise, Google snags the top search market share in 2008.

A search engine is a software program that is designed to provide web searchers with relevant information from the Internet based on their search query.

You are likely familiar with the major commercial search engines – Yahoo! Search, Google, MSN Search and Ask.com. Why is this important? It is only possible to get found in a search, when these engines crawl and index your website.

In the search engine visibility field, PPC is an acronym for Pay-Per-Click. It is a type of search engine marketing that is also commonly known as Pay-Per-Click Advertising and Paid Search Advertising. PPC is an Internet advertising method whereby advertisers pay only when their ad is clicked on and web visitors go to their site.

Splash pages were once the rage. Web designers would create an eye-catching visual, a “splash”, to set the stage for the website (and show off their design skills). While no longer the trend, they still exist.

Many websites have web traffic analytics software embedded into the site code so that site owners can learn about their web visitors. Even those sites that were not built with this software are now having this installed. Why? You cannot measure what you do not monitor.