Saturday, February 4th, 2012

Reputation is a delicate thing. It can take years to establish, and can be destroyed in seconds. In today’s age of the Social web, everything is transparent. Developing a strong reputation on the web has become more difficult, as has gaining a high level of influence. When you think of it, we are all influenced [...]

SMX Toronto is a conference held annually for Search Engine and Social Media marketing and professionals of all skill levels and experience. This conference features a star-studded cast of industry experts and pioneers who share their tips, ideas, solutions and insights about marketing in the new digital space. Topics included Search, pay per click campaigns, [...]

So you’ve embraced Social Media. You have a Facebook Page for your business, a YouTube channel and you even Tweet. Great! But can anyone find these pages? Or are they just being lost in the clutter? For too long businesses have believed that Social Media and SEO are two separate things, when in fact they [...]

Well folks, it’s finally here. The event that I have been waiting for all year: The Art of Marketing Toronto. This will be my second time attending The Art of Marketing. Back in September, I made the two hour trip to Montreal to learn from some of the best of the best – Mitch Joel, Avinash [...]

Yesterday was Super Bowl Sunday. Every year, millions of people gather with family and friends (and way too much food) around the TV to enjoy one of the World’s most popular sporting events. It is much more than just a football game. It doesn’t matter if you’re young or old, male or female, sports fan or not – the Super Bowl appeals to everybody. While the Green Bay Packers held on for the 31-25 victory over the Pittsburgh Steelers in the actual game, the real winner on the day was Facebook. That’s right folks, Facebook

As we enter 2011, we look back on 2010. What a year it was for Social Media. From Facebook’s undeniable online dominance to the emergence of Location Based Services, Social Media continues to grow and evolve. So what does 2011 have in store for us? One can only guess, but here are ten Social Media predictions for 2011.

As 2010 winds down, we look back on the year that was. Through triumphs and tragedies, the World came together as a community to celebrate – and donate. Social Media provided us with more information and more outlets to help support people in need in Haiti, Chile and Pakistan, for example. And don’t forget Movember. Almost entirely socially driven, Movember raised over $59 million worldwide for prostate cancer research. Over the past 12 months the World has shown how we’ve been able to use the power of the social web to come together and make a difference. Social Media’s scale and scope make it one of the most amazing tools in the World. It enables us to be more connected with each other than even before. With that said, which Social Media sites do Canadians visit the most? Facebook took home top prize on last year’s list. Where will they stand this year? Which new sites have emerged?

Today is November 1st…or should I say Movember 1st? Yes, that’s right folks! Movember is officially upon us! Movember is an annual charity event in which men grow mustaches to raise awareness and money for men’s health, most notably prostate cancer. A few weeks back I wrote a blog post about how Social Media can be used for Social Good. Movember is another great example of this.

The Art of Marketing is a conference that features 6 World renowned best-selling authors – Mitch Joel, Seth Godin, Avinash Kaushik, Max Lenderman, Andy Nulman and Jeffrey Gitomer – who shared a blend of inspirational, forward thinking, real-world marketing stories, tips, ideas and issues.

Last Thursday, Mashable teamed up with (RED) to create Social Good Day with the goal of finding a way to use Social Media to raise awareness and find solutions to the World’s most pressing Social issues. Can Social Media be used to make the World a better place? We think so.