Don’t – it is extremely important and that is why it is worth investing the time to get it right. Your website title, also known as title tag, appears in the title bar of a web browser. This is what your web visitor will see when they launch your site. This title is also what is captured when they bookmark your site.
Write for Web Viewers
Now step back for a moment. Think about someone searching for products or services on the web. They have bookmarked several companies that they may do business with. What does your bookmark tell them about your business? Now take it one step further… how does your title compare to those of your competitors?
Write for Web Linkers
A well-written website heading provides good information to webmasters, directory editors and site owners to link to you. This text is often used for inbound links. Bonus – it also tells Google and other crawler-based search engines what your company is about.
Write for Search Engines
Your site title should not only be written for web visitors and linkers but for getting found in search engines. The headline that is displayed in a listing on a SERP (Search Engine Results Page) is often your title tag. The majority of search results and rankings are based on specific keywords or phrases in your HTML title. You need to, of course, support this with relevant content on your home page.
So… never ignore your primary title tag. It is a common mistake that can easily be fixed. Optimizing your main title is one of the most important factors in achieving higher search engine placement. Unlike other SEO strategies, the result is quick. In addition, an improved heading (clickable link) in a SERP is the best way to convert a web searcher into a site visitor. Get that click – and increase traffic to your website.
How does your website title rate for web usability and search engine optimization?