Each year the number of web searchers increases – and so do the number of searches. In Canada, the average Canadian does 40 searches per month. Why do people search? Not only is the Internet a great source for information, search engines have become increasing better at serving up relevant results.
So what does this have to do with search query length? Hitwise just reported that search queries, on all the major search engines, are getting longer and longer. Searchers are getting better at searching. And… of course they have to as the Internet becomes more populated.

Using just one or two keywords has declined over the past year according to the data released. It’s kind of like finding a needle in a haystack. Most search engine users are increasingly using four to eight + words in their hunt for web results.

Hitwise Chart

Good news for the searcher is that they are getting better search results from their more specific queries. The really good news from a search engine optimization perspective is that this opens up more opportunities to get found in long-tail queries – and these are more targeted prospects.

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