by Les Faber | Nov 18, 2014 | Web Analytics, WebFuel
As the title of this post implies, I am about to tell you why you want to know how much of a web page gets viewed. Not to be confused with if a webpage gets viewed. Those are Sessions. What I am talking about is much more granular. Okay, let’s be honest, I am anal....
by Les Faber | Oct 29, 2014 | Web Analytics, WebFuel
Contrary to popular opinion, just because you teach a topic, doesn’t mean you cannot learn something along the way. I have been helping clients learn all about the wonders and usefulness of Google Analytics for quite some time now. And during that time I picked...
by Les Faber | Sep 25, 2014 | Canada, Events, WebFuel
Last night marked another great session (our 15th!) of the Ottawa Search & Digital Marketing Meetup Group – which was held at the Code Factory. We had a great turnout (+30 peeps) of Ottawa area search & digital marketing professionals. As has become the...
by Les Faber | Jul 15, 2014 | Web Analytics, WebFuel
I have always been a fan of tracking eCommerce transactions via Analytics as the details provided in the tracking can help identify success factors and (possible) failure points of an eCommerce site. That being said, I have been underwhelmed at the quality of...
by Les Faber | Apr 27, 2014 | Canada, Events, News, Search, Search Engine Optimization, WebFuel
As part of the “Learn with WebFuel” series, our WebFueler, Helen Faber, recently presented at an Ottawa Girl Geek Dinner. It was a great turnout of Ottawa’s female techies; with lots of engagement and great questions about the technical side of SEO. The topic was The...