Google Analytics Comes of Age with Enhanced eCommerce Reporting
I have always been a fan of tracking eCommerce transactions via Analytics as the details provided in the tracking can help identify success factors and (possible) failure points of an eCommerce site. That being said, I have been underwhelmed at the quality of...
WebFuel Celebrates Canada Day 2014: What Makes Canada Unique Online, eh?
Each year on Canada Day, WebFuel does something BIG. Why? Aside from being proudly Canadian, and wanting to celebrate our heritage, we are an agency that specializes in Search Marketing in Canada. But when it comes to the online space, what does being Canadian mean?...
What is the Definition of SEO in 2014?
What is Search Engine Optimization, really? It depends on who you ask. Unfortunately, there is no industry standard definition. Ask one hundred SEO Experts -- and you will likely get 100 different answers. SEO is not new. SEO is not dead. SEO is evolving. At WebFuel,...
WebFuel – Canadian #SEO2014 for Techies at Girl Geek Dinner Ottawa Recap
As part of the “Learn with WebFuel” series, our WebFueler, Helen Faber, recently presented at an Ottawa Girl Geek Dinner. It was a great turnout of Ottawa’s female techies; with lots of engagement and great questions about the technical side of SEO. The topic was The...
WebFuel Hosts Ottawa Search & Digital Marketing Meetup – Three Year Anniversary!
It’s the third-year anniversary of the Ottawa Search & Digital Marketing Meetup #OSDMM. Founded on April 23, 2011 by Helen Faber, we have grown to 243 members - who are professionals (and newbies) involved in Digital Strategy, Web Marketing, or Search, and who...
Helen Faber will be presenting at the Girl Geek Dinner Ottawa on April 24, 2014
At the next Girl Geek event in Ottawa, WebFueler Helen Faber will be discussing the State of Search in Canada and focusing on the technical side of #SEO2014. She will also share tales and stories about search related issues in Canada. Helen will be touching on several...
Ottawa Search & Digital Marketing Meetup: Branding in the Digital World: Thinking Beyond Logos and Colour Palettes – Recap
Last night marked another great session (our 14th!) of the Ottawa Search & Digital Marketing Meetup Group - which was held at the Code Factory. We had a great turnout (50 peeps) of Ottawa area search & digital marketing professionals. As has become the norm,...
WebFuel Hosts Ottawa Search & Digital Marketing Meetup: Branding in the Digital World
WebFuel is inviting all professionals involved or interested in Digital Strategy, Online Marketing, or Search in the Ottawa and Gatineau area to learn more about branding in the digital world. Search & Digital Marketing Meetup 2014 Date: Tuesday, April 15, 2014...
Google’s Universal Analytics Hits Prime Time – No More Beta
Holy moly! You read the title of this post correctly. Everyone in the web analytics industry has been waiting with baited breath for the finalization of Beta testing of Google's flagship (free) analytics tool. That day has come with Google's announcement today that...
WebFuel – SEO for Non-Techies 2014: Canadian Version at IABC Ottawa Recap
As part of the “Learn with WebFuel” series, our WebFueler, Helen Faber, recently presented at an IABC Ottawa PD Event to marketers & communicators. The topic was Search, Search Engines & SEO in Canada. The primary focus was on what Canadians brands should take...
Google’s Universal Analytics – Impending Automatic Upgrade – What You Need to Know
Numerous clients have asked me "When is Google going to upgrade my GA account to the new Universal Analytics?" - or some version of this question. Here's a brief update along with a few things you need to know: 1) Google is very aloof with their answer. Nobody...
Helen Faber will be presenting at the IABC Ottawa PD Event on March 26, 2014
In case you missed Helen Faber's presentation, here is IABC Ottawa Event Recap: SEO for Non-Techies (updated post on August 4, 2015). At the next IABC Ottawa event, Helen will be discussing what Canadian brands should take into consideration in terms of Search, Search...