Before You Start a New Business in Canada: Think about Search
Originally posted on Canadian Internet Registration Authority (CIRA): Where Local Means Business. People Search. Especially Canadians. 86% of us are online. Here’s what you need to know before registering your new business in Canada. Think Search Engines...
Why You Need a Strong Google Tag Management Governance Strategy
I have been working with Google Tag Manager for over a year now. During that time I have come to greatly appreciate the power behind the product. That being said, Google has been on a real tear with respect to increasing the capabilities of this most awesome tool. In...
Google Tag Manager & Universal Analytics – The Dynamic Duo
I have been immersing myself In Google Tag Manager (GTM) and it’s pal Universal Analytics (UA) for over a year. The relationship has been rocky at times. But perseverance (mine) has prevailed. Together they have come to be my Analytics Dynamic Duo. Not quite like...
Why Managed WordPress Hosting is a Must in Today’s Competitive Environment
The title of this blog post says it all. But I’ll still take a bit a of deeper dive into why you should contemplate spending a few extra dollars on your WordPress website hosting. Or should I say Managed WordPress hosting? First and foremost, your website is most...
Ottawa Search & Digital Marketing Meetup: Not Your Typical Education Site. The Overhaul of uOttawa.ca – Recap
Last night marked another great session (our 12th!) of the Ottawa Search & Digital Marketing Meetup Group - which was held at the Code Factory. We had a great turnout (+30 peeps) of Ottawa area search & digital marketing professionals. As is has become the...
WebFuel Hosts Ottawa Search & Digital Marketing Meetup: Not Your Typical Education Site. The Overhaul of uOttawa.ca
WebFuel is inviting all professionals involved or interested in Digital Strategy, Online Marketing, or Search in the Ottawa and Gatineau area to learn more about the process of website redesign. Search & Digital Marketing Meetup 2014 It's Digital. It's...
SEO & Organic Keyword Types, Targeting & Research 2014
Every search begins with keywords. Period. It starts with the Search Box and is driven by the searcher’s intent. First you need to know who your target audience is. And then… understand the searcher. Search Queries: Know the three types 1. Navigational 2....
Google’s Universal Analytics is Coming – What You Need to Know
Things have been heating up in The Analytics world for quite some time. Back in October of 2012 Google announced a significant upgrade to their flagship Analytics product. Universal Analytics has been in BETA since then. It’s now getting closer to the full rollout of...
Ottawa Search & Digital Marketing Meetup: Why Your Website Needs Less Design and More Measurement – Recap
Last night marked another great session (our 11th!) of the Ottawa Search & Digital Marketing Meetup Group - which was held at the Clocktower Brew Pub. We had a great turnout (+25 peeps) of Ottawa area search & digital marketing professionals. As is has become...
WordPress 3.8 Beta – Sneak Peek
I am pretty excited as the fine folks at WordPress just released (this morning) their first BETA of their latest version (3.8) of this most amazing CMS. With too much on my plate already, I decided to bite the bullet and download the latest build to my local server......
WebFuel is now a Google Partner [Updated 2017]
We are pleased to announce that WebFuel is now a Trusted Google Partner. This upgrades our Google credentials from the Google AdWords Certified Partners Status via the Google Certification Program (which replaced the Google Advertising Professionals qualifications)....
The WordPress Site Search Appliance has Just Gotten Better
As a "Search Agency", we live and breath... Search! As the inhouse Technical Lead (Geek), I have always been disappointed at the less than stellar performance of the built in search appliance of WordPress. In the past, I have extolled the many virtues of WordPress -...