by Helen Faber | Jul 1, 2014 | Canada, Search, WebFuel
Each year on Canada Day, WebFuel does something BIG. Why? Aside from being proudly Canadian, and wanting to celebrate our heritage, we are an agency that specializes in Search Marketing in Canada. But when it comes to the online space, what does being Canadian mean?...
by Les Faber | Apr 27, 2014 | Canada, Events, News, Search, Search Engine Optimization, WebFuel
As part of the “Learn with WebFuel” series, our WebFueler, Helen Faber, recently presented at an Ottawa Girl Geek Dinner. It was a great turnout of Ottawa’s female techies; with lots of engagement and great questions about the technical side of SEO. The topic was The...
by Helen Faber | Apr 4, 2014 | Canada, Events, News, Search, WebFuel
WebFuel is inviting all professionals involved or interested in Digital Strategy, Online Marketing, or Search in the Ottawa and Gatineau area to learn more about branding in the digital world. Search & Digital Marketing Meetup 2014 Date: Tuesday, April 15, 2014...
by Les Faber | Mar 28, 2014 | Canada, Events, News, Search, Search Engine Optimization, WebFuel
As part of the “Learn with WebFuel” series, our WebFueler, Helen Faber, recently presented at an IABC Ottawa PD Event to marketers & communicators. The topic was Search, Search Engines & SEO in Canada. The primary focus was on what Canadians brands should take...
by Les Faber | Mar 19, 2014 | Canada, Events, Search, Search Engine Optimization, WebFuel
In case you missed Helen Faber’s presentation, here is IABC Ottawa Event Recap: SEO for Non-Techies (updated post on August 4, 2015). At the next IABC Ottawa event, Helen will be discussing what Canadian brands should take into consideration in terms of Search,...
by Helen Faber | Mar 14, 2014 | Canada, Search, WebFuel
Originally posted on Canadian Internet Registration Authority (CIRA): Where Local Means Business. People Search. Especially Canadians. 86% of us are online. Here’s what you need to know before registering your new business in Canada. Think Search Engines...
by Helen Faber | Jan 14, 2014 | Search, Search Engine Optimization, WebFuel
Every search begins with keywords. Period. It starts with the Search Box and is driven by the searcher’s intent. First you need to know who your target audience is. And then… understand the searcher. Search Queries: Know the three types 1. Navigational 2....
by Les Faber | Oct 28, 2013 | Search, Web Development, WebFuel
As a “Search Agency”, we live and breath… Search! As the inhouse Technical Lead (Geek), I have always been disappointed at the less than stellar performance of the built in search appliance of WordPress. In the past, I have extolled the many virtues...
by Helen Faber | Aug 28, 2013 | Canada, Search, Search Engine Optimization, WebFuel
This is the fourth in the series of SEO Wednesdays Canada. I’m Helen Faber, Founder & Director of Search at WebFuel. We are a Canadian Search Results Agency – based in Ottawa, Canada. My last post was related to geographic targeting in the Canadian...