by Les Faber | Nov 18, 2014 | Web Analytics, WebFuel
As the title of this post implies, I am about to tell you why you want to know how much of a web page gets viewed. Not to be confused with if a webpage gets viewed. Those are Sessions. What I am talking about is much more granular. Okay, let’s be honest, I am anal....
by Les Faber | Oct 29, 2014 | Web Analytics, WebFuel
Contrary to popular opinion, just because you teach a topic, doesn’t mean you cannot learn something along the way. I have been helping clients learn all about the wonders and usefulness of Google Analytics for quite some time now. And during that time I picked...
by Les Faber | Jul 15, 2014 | Web Analytics, WebFuel
I have always been a fan of tracking eCommerce transactions via Analytics as the details provided in the tracking can help identify success factors and (possible) failure points of an eCommerce site. That being said, I have been underwhelmed at the quality of...
by Les Faber | Apr 2, 2014 | Web Analytics, WebFuel
Holy moly! You read the title of this post correctly. Everyone in the web analytics industry has been waiting with baited breath for the finalization of Beta testing of Google’s flagship (free) analytics tool. That day has come with Google’s announcement...
by Les Faber | Mar 25, 2014 | Web Analytics, WebFuel
Numerous clients have asked me “When is Google going to upgrade my GA account to the new Universal Analytics?” – or some version of this question. Here’s a brief update along with a few things you need to know: 1) Google is very aloof with...
by Les Faber | Mar 3, 2014 | Web Analytics, WebFuel
I have been working with Google Tag Manager for over a year now. During that time I have come to greatly appreciate the power behind the product. That being said, Google has been on a real tear with respect to increasing the capabilities of this most awesome tool. In...
by Les Faber | Feb 27, 2014 | Web Analytics, WebFuel
I have been immersing myself In Google Tag Manager (GTM) and it’s pal Universal Analytics (UA) for over a year. The relationship has been rocky at times. But perseverance (mine) has prevailed. Together they have come to be my Analytics Dynamic Duo. Not quite like...
by Les Faber | Jan 6, 2014 | Web Analytics, WebFuel
Things have been heating up in The Analytics world for quite some time. Back in October of 2012 Google announced a significant upgrade to their flagship Analytics product. Universal Analytics has been in BETA since then. It’s now getting closer to the full rollout of...
by Helen Faber | Jul 29, 2013 | Canada, Events, Search, Search Engine Optimization, Web Analytics, Web Development, WebFuel
July is Canada Month at WebFuel and we’ve decided to take a look at our blog posts over the years and compile a list of our favourites Canadian related posts (in no particular order). Without further ado, here they are – eh. WebFuel Celebrates Canada Day 2013: What...