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Google Tag Manager & Why I Love it!

Last Fall, Google announced a brand new product that set the Online marketing world on fire (my opinion). It’s called Google Tag Manager. A rather obscure name if you know nothing about “tagging”. I know plenty. In short “tagging” is the...

KPIs – Key Performance Indicators

Google Analytics is relatively useless unless you take the time to establish KPIs (Key Performance Indicators). You will get reams of data. Most of which will either mean nothing to you. Or make you think that you have accomplished something when in fact you have not....